Digital television Audience in Germany
Digital television has an estimated audience of 5,965,205 people in Germany. 40.2% are female, 59.8% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Stradivarius, Unique Gifts, Pillow, Progressive rock.
The average Digital television fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Stradivarius, Unique Gifts, with strongest over-indexing on Litter box (1.62× the country average). Demographically, the Digital television audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 42.4 |
| Estimated audience size | 5,965,205 |
Audience persona
The typical Digital television fan in Germany is more male, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,046,603 | 0.8× |
| Bayern | 796,724 | 0.83× |
| Baden-Württemberg | 787,494 | 0.97× |
| Niedersachsen | 783,302 | 1.35× |
| Sachsen | 704,135 | 2.41× |
| Hessen | 434,740 | 0.96× |
| Rheinland-Pfalz | 313,247 | 1.05× |
| Berlin | 180,033 | 0.67× |
| Schleswig-Holstein | 173,267 | 0.81× |
| Sachsen-Anhalt | 163,709 | 1.06× |
| Brandenburg | 126,444 | 0.68× |
| Thüringen | 105,353 | 0.69× |
| Mecklenburg-Vorpommern | 89,989 | 0.79× |
| Hamburg | 77,237 | 0.57× |
| Saarland | 71,566 | 0.98× |
| Bremen | 70,231 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.62× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.58× | Shopping |
| Pillow | 1.55× | Home & Garden |
| Progressive rock | 1.62× | Music & Radio |
| Birthday Gifts | 1.53× | Kids & Family |
| Urban horticulture | 1.52× | Home & Garden |
| KLIX (AM) | 2.03× | Music & Radio |
| Este, Veneto | 1.95× | Travel & Leisure |
| Eindhoven | 1.53× | Travel & Leisure |
| Esra Erol | 3.5× | Movies & TV |
| Kodi (software) | 1.58× | Technology & Electronics |
| Moroccan riad | 2.95× | Politics & Society |
| Keeper (password manager) | 2.05× | Technology & Electronics |
| Justice | 1.61× | Politics & Society |
| Emperor Entertainment Group | 1.6× | Business & Career |
| Medieval fantasy | 4.58× | Literature |
| Phil Campbell (musician) | 2.07× | Music & Radio |
| Viator | 2.38× | Travel & Leisure |
| Hakone, Kanagawa | 2.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.26 |
| Indulgence | JOY | 1.26 |
| Need for Security | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Convenience Orientation | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital television have in Germany?
Digital television has an estimated audience of 5,965,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital television fans?
40.2% of Digital television fans are female, 59.8% are male, with an average age of 42.4 years.
Which brands do Digital television fans like most?
Digital television fans show strongest brand affinity for Litter box (1.62×), Stradivarius (1.97×), and Unique Gifts (1.58×) over the country average.
Where do Digital television fans live in Germany?
Digital television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,046,603), Bayern (reach 796,724), and Baden-Württemberg (reach 787,494). These three regions account for the largest share of the active audience.
What other brands do Digital television fans also like?
Beyond Digital television itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.58×), Pillow (1.55×), and Progressive rock (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.