Rascasse Audience Intelligence

Digital television Audience in Germany

A data profile of the people who buy, follow and care about Digital television in Germany — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 5,965,205 people in Germany.

#500among Topic in Germany#55in Movies & TV

The average Digital television fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Google Maps, Google Drive, with strongest over-indexing on Nature (2.46× the country average).

Demographically, the Digital television audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital television fan in Germany is more male, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Nature.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital television profile in Germany.

Audience size
6M
in Germany
Gender
40.2%♀
59.8% male
Age
42.4
average years
Country rank
#798
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital television fans

40.2% are female, 59.8% are male, average age 42.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Digital television audience in Germany
MetricValue
Female40.2%
Male59.8%
Average age42.4
Estimated audience size5,965,205
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Digital television audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3924%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Digital television audience comes from Germany.

Worldwide audience distribution share by country for Digital television
CountryShare
United States12.7%
India5.9%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital television fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~500K1.80×
02Schleswig-Holstein~200K1.09×
03Bremen~50K1.07×
04Saarland~80K1.03×
05Thüringen~200K1.01×
06Sachsen-Anhalt~200K0.99×
07Mecklenburg-Vorpommern~100K0.97×
08Brandenburg~200K0.95×
09Hessen~400K0.94×
10Rheinland-Pfalz~300K0.94×
11Hamburg~100K0.94×
12Niedersachsen~500K0.90×
13Bayern~800K0.89×
14Berlin~200K0.89×
15Baden-Württemberg~700K0.88×
16Nordrhein-Westfalen~1M0.87×
Fig. 06

Affinity by region

Affinity by region — Digital television, Germany
0.87×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital television audience
#·InterestCategoryAffinity×
01Google PlayTechnology & Electronics7.49×
02Big dataBusiness & Career5.35×
03Python (programming language)Technology & Electronics5.06×
04Instant GamingGames4.34×
05Google DriveTechnology & Electronics4.23×
06PandoraFashion & Accessoires3.39×
07Desktop computersTechnology & Electronics3.35×
08Google MapsInternet & Social Media2.68×
09RefrigeratorHome & Garden2.55×
10NatureHome & Garden2.46×
11VacationsTravel & Leisure2.19×
12Solar energyHome & Garden2.18×
13German languagePolitics & Society1.94×
14House musicMusic & Radio1.88×
15TagesschauMovies & TV1.86×
16TransfermarktSports1.79×
17Netto Marken-DiscountShopping1.77×
18FamilyKids & Family1.71×
19KitchenHome & Garden1.68×
20AutoScout24Cars & Mobility1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital television audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.67×
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital television audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Design AffinityPREMIUM0.67×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital television have in Germany?

Digital television has an estimated audience of 5,965,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital television fans?

40.2% of Digital television fans are female, 59.8% are male, with an average age of 42.4 years.

03

Which brands do Digital television fans like most?

Digital television fans show strongest brand affinity for Nature (2.46×), Google Maps (2.68×), and Google Drive (4.23×) over the country average.

04

Where do Digital television fans live in Germany?

Digital television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Digital television fans also like?

Beyond Digital television itself, the audience over-indexes on Google Maps (2.68×), Google Drive (4.23×), Google Play (7.49×), and Tagesschau (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Digital television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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