Rascasse Audience Intelligence

Google Play Audience in Germany

A data profile of the people who buy, follow and care about Google Play in Germany — modelled from more than twelve digital signal sources. Google Play has an estimated audience of 1,524,017 people in Germany.

#10among Software in Germany#147among Website / Newspaper / Magazine in Germany#232in Technology & Electronics

The average Google Play fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Internet television, Digital television, Smart TV, with strongest over-indexing on Internet television (8.89× the country average).

Demographically, the Google Play audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Play fan in Germany is balanced, around 43.3 years old, with strong Social Media Usage tendencies and a notable affinity for Internet television.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Play profile in Germany.

Audience size
1.5M
in Germany
Gender
49.2%♀
50.8% male
Age
43.3
average years
Country rank
#4408
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Play

49.2% are female, 50.8% are male, average age 43.3.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Google Play audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age43.3
Estimated audience size1,524,017
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Google Play audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3922%
40-4926%
50+26%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Google Play audience comes from Germany.

Worldwide audience distribution share by country for Google Play
CountryShare
United States10.8%
Brazil6.6%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Play audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Play fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.23×
02Sachsen-Anhalt~50K1.14×
03Bremen~10K1.08×
04Brandenburg~50K1.06×
05Sachsen~80K1.04×
06Thüringen~40K1.04×
07Nordrhein-Westfalen~300K1.00×
08Niedersachsen~100K1.00×
09Rheinland-Pfalz~80K0.99×
10Berlin~70K0.98×
11Mecklenburg-Vorpommern~30K0.97×
12Baden-Württemberg~200K0.95×
13Schleswig-Holstein~50K0.91×
14Saarland~20K0.90×
15Bayern~200K0.89×
16Hamburg~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Google Play, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Play audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Play audience
#·InterestCategoryAffinity×
01Smart TVTechnology & Electronics9.77×
02Internet televisionTechnology & Electronics8.89×
03Cable televisionTechnology & Electronics8.43×
04Digital televisionMovies & TV7.49×
05Board gamesGames7.35×
06SnapchatInternet & Social Media7.17×
07Puzzle video gamesGames6.44×
08Mobile deviceTechnology & Electronics5.06×
09Android (operating system)Technology & Electronics4.32×
10XInternet & Social Media4.09×
11EBayShopping3.84×
12Mobile appTechnology & Electronics3.76×
13TelecommunicationTechnology & Electronics3.76×
14KauflandShopping3.68×
15VideoMovies & TV3.63×
16Social mediaBusiness & Career3.43×
17BildNews3.19×
18TikTokInternet & Social Media3.16×
19SmartphonesTechnology & Electronics3.16×
20GermanyTravel & Leisure2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Play audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Play audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.88×
Early Adopter MentalityPOWER1.93×
SpiritualityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Play audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.58×
Design AffinityPREMIUM0.60×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Play have in Germany?

Google Play has an estimated audience of 1,524,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Play fans?

49.2% of Google Play fans are female, 50.8% are male, with an average age of 43.3 years.

03

Which brands do Google Play fans like most?

Google Play fans show strongest brand affinity for Internet television (8.89×), Digital television (7.49×), and Smart TV (9.77×) over the country average.

04

Where do Google Play fans live in Germany?

Google Play fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Google Play fans also like?

Beyond Google Play itself, the audience over-indexes on Digital television (7.49×), Smart TV (9.77×), Android (operating system) (4.32×), and EBay (3.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Google Play audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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