Google Play Audience in Germany
Google Play has an estimated audience of 1,526,331 people in Germany. 49.2% are female, 50.8% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Internet television, Digital television, Smart TV, Android (operating system), EBay.
The average Google Play fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Internet television, Digital television, Smart TV, with strongest over-indexing on Internet television (8.89× the country average). Demographically, the Google Play audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Software
Demographics of Google Play fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 43.3 |
| Estimated audience size | 1,526,331 |
Audience persona
The typical Google Play fan in Germany is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Internet television.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,827 | 1.03× |
| Bayern | 223,893 | 0.91× |
| Baden-Württemberg | 204,394 | 0.98× |
| Niedersachsen | 150,907 | 1.02× |
| Hessen | 149,621 | 1.29× |
| Sachsen | 78,597 | 1.05× |
| Rheinland-Pfalz | 76,595 | 1× |
| Berlin | 72,892 | 1.07× |
| Schleswig-Holstein | 49,438 | 0.9× |
| Brandenburg | 48,035 | 1.01× |
| Sachsen-Anhalt | 42,458 | 1.07× |
| Thüringen | 38,053 | 0.98× |
| Hamburg | 29,474 | 0.85× |
| Mecklenburg-Vorpommern | 27,251 | 0.94× |
| Saarland | 15,329 | 0.82× |
| Bremen | 14,011 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Internet television | 8.89× | Technology & Electronics |
| Digital television | 7.49× | Movies & TV |
| Smart TV | 9.77× | Technology & Electronics |
| Android (operating system) | 4.32× | Technology & Electronics |
| EBay | 3.84× | Shopping |
| TikTok | 3.16× | Internet & Social Media |
| Germany | 2.72× | Travel & Leisure |
| X | 4.09× | Internet & Social Media |
| Mobile app | 3.76× | Technology & Electronics |
| Mobile device | 5.06× | Technology & Electronics |
| Kaufland | 3.68× | Shopping |
| Bild | 3.19× | News |
| Board games | 7.35× | Games |
| Snapchat | 7.17× | Internet & Social Media |
| Puzzle video games | 6.44× | Games |
| Social media | 3.43× | Business & Career |
| Cable television | 8.43× | Technology & Electronics |
| Smartphones | 3.16× | Technology & Electronics |
| Telecommunication | 3.76× | Technology & Electronics |
| Video | 3.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.17 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| Brazil | 6.9% |
| India | 6.7% |
See Google Play audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Google Play have in Germany?
Google Play has an estimated audience of 1,526,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Play fans?
49.2% of Google Play fans are female, 50.8% are male, with an average age of 43.3 years.
Which brands do Google Play fans like most?
Google Play fans show strongest brand affinity for Internet television (8.89×), Digital television (7.49×), and Smart TV (9.77×) over the country average.
Where do Google Play fans live in Germany?
Google Play fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,827), Bayern (reach 223,893), and Baden-Württemberg (reach 204,394). These three regions account for the largest share of the active audience.
What other brands do Google Play fans also like?
Beyond Google Play itself, the audience over-indexes on Digital television (7.49×), Smart TV (9.77×), Android (operating system) (4.32×), and EBay (3.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.