Google Play Audience in United States

Google Play logo

Google Play has an estimated audience of 5,688,944 people in United States. 48.1% are female, 51.9% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Meme, Mobile app, Digital distribution, Evolutionary psychology, Email.

The average Google Play fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meme, Mobile app, Digital distribution, with strongest over-indexing on Meme (1.98× the country average). Demographically, the Google Play audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Software

Demographics of Google Play fans

Demographic split for Google Play audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.8
Estimated audience size5,688,944

Audience persona

The typical Google Play fan in United States is balanced, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Meme.

Top regions in United States

Top regions ranked by reach for Google Play in United States
RegionReachAffinity
California811,9941.3×
Texas491,6251.01×
Florida404,5001.05×
New York316,2000.99×
Georgia192,5881.1×
Illinois181,0990.96×
Ohio180,9731.03×
Pennsylvania180,6460.94×
North Carolina175,4841.03×
Virginia159,3321.15×
Michigan147,1490.99×
Washington139,6511.22×
Arizona131,5411.13×
New Jersey131,4090.91×
Tennessee123,5391.08×
Indiana106,5921.03×
Massachusetts102,5020.91×
Missouri101,4451.11×
Oregon91,1221.4×
Maryland91,0900.93×
Alabama88,3781.11×
Colorado85,5950.95×
South Carolina84,8560.99×
Wisconsin79,9500.93×
Louisiana78,8551.07×
Kentucky77,2101.08×
Minnesota73,8950.91×
Oklahoma73,3171.16×
Nevada57,6881.05×
Arkansas52,5261.12×
Utah52,0821.02×
Mississippi49,9881.07×
Kansas48,3641.08×
Connecticut48,0810.84×
Iowa45,9140.98×
Idaho30,0491.05×
New Mexico29,9171.05×
West Virginia27,2901.03×
Nebraska26,2550.92×
Hawaii21,3990.88×
New Hampshire21,0230.94×
Maine19,2880.95×
Montana15,6340.99×
Rhode Island14,2980.79×
Washington, District of Columbia12,8600.75×
Delaware11,8040.75×
South Dakota11,6210.88×
Alaska9,9630.82×
North Dakota9,8310.84×
Vermont8,6810.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Play audience
BrandAffinityCategory
Meme1.98×Internet & Social Media
Mobile app1.55×Technology & Electronics
Digital distribution4.13×Business & Career
Evolutionary psychology2.08×Health
Email1.62×Technology & Electronics
Artificial intelligence2.19×Technology & Electronics
Short Message Service2.23×Technology & Electronics
Natural selection2.08×Politics & Society
Virtue1.68×Politics & Society
Instant messaging1.53×Internet & Social Media
Cloud computing1.88×Technology & Electronics
Mobile device1.59×Technology & Electronics
Jesus1.53×Politics & Society
World Wide Web1.5×Internet & Social Media
First-person shooter games1.5×Games
Public company1.83×Business & Career
Mobile game1.51×Games
Universe1.58×Politics & Society
Database1.64×Technology & Electronics
Game consoles1.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Play audience
TraitClusterScore
ExtroversionTHRILL1.15
Social Media UsageJOY1.09
Need for SecurityCONSERVATISM1
Price SensitivityPREMIUM0.97
Quality AwarenessPREMIUM0.97
Convenience OrientationPREMIUM0.91

Worldwide distribution

Worldwide audience distribution share by country for Google Play
CountryShare
United States11.2%
Brazil6.9%
India6.7%

See Google Play audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Google Play have in United States?

Google Play has an estimated audience of 5,688,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Play fans?

48.1% of Google Play fans are female, 51.9% are male, with an average age of 42.8 years.

Which brands do Google Play fans like most?

Google Play fans show strongest brand affinity for Meme (1.98×), Mobile app (1.55×), and Digital distribution (4.13×) over the country average.

Where do Google Play fans live in United States?

Google Play fans in United States are most concentrated in California (reach 811,994), Texas (reach 491,625), and Florida (reach 404,500). These three regions account for the largest share of the active audience.

What other brands do Google Play fans also like?

Beyond Google Play itself, the audience over-indexes on Mobile app (1.55×), Digital distribution (4.13×), Evolutionary psychology (2.08×), and Email (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.