A data profile of the people who buy, follow and care about Google Play in India — modelled from more than twelve digital signal sources. Google Play has an estimated audience of 3,413,164 people in India.
The average Google Play fan in India is 32.3 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Android (operating system), Social network, Mobile phones, with strongest over-indexing on Android (operating system) (1.85× the country average).
Demographically, the Google Play audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Google Play fan in India is more male, around 32.3 years old, with strong Need for Security tendencies and a notable affinity for Android (operating system).
The key figures that characterise the Google Play profile in India.
24.4% are female, 75.6% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 32.3 |
| Estimated audience size | 3,413,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Google Play audience comes from India.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 6.6% |
| India | 6.5% |
Where the Google Play audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~100K | 1.41× | |
| 02 | Bihar | ~90K | 1.41× | |
| 03 | Madhya Pradesh | ~80K | 1.26× | |
| 04 | Tamil Nadu | ~100K | 1.20× | |
| 05 | Tripura | ~5K | 1.15× | |
| 06 | Assam | ~40K | 1.14× | |
| 07 | Uttar Pradesh | ~200K | 1.12× | |
| 08 | Rajasthan | ~90K | 1.12× | |
| 09 | Mizoram | ~3K | 1.09× | |
| 10 | Kerala | ~50K | 1.04× | |
| 11 | Punjab (region) | ~50K | 1.03× | |
| 12 | West Bengal | ~100K | 0.99× | |
| 13 | Maharashtra | ~200K | 0.98× | |
| 14 | Andhra Pradesh | ~40K | 0.95× | |
| 15 | Chhattisgarh | ~20K | 0.95× | |
| 16 | Nagaland | ~2K | 0.94× | |
| 17 | Haryana | ~40K | 0.93× | |
| 18 | Odisha | ~30K | 0.92× | |
| 19 | Telangana | ~40K | 0.91× | |
| 20 | Jharkhand | ~30K | 0.91× | |
| 21 | Meghalaya | ~3K | 0.91× | |
| 22 | Karnataka | ~80K | 0.90× | |
| 23 | Uttarakhand | ~10K | 0.89× | |
| 24 | Jammu and Kashmir | ~10K | 0.84× | |
| 25 | Manipur | ~4K | 0.84× | |
| 26 | Arunachal Pradesh | ~2K | 0.84× | |
| 27 | Goa | ~3K | 0.83× | |
| 28 | Sikkim | ~1K | 0.82× | |
| 29 | Himachal Pradesh | ~10K | 0.81× |
The strongest cross-interests of the Google Play audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Proxy server | Internet & Social Media | 2.21× | ||
| 02 | World Wide Web | Internet & Social Media | 2.10× | ||
| 03 | Internet privacy | Technology & Electronics | 2.09× | ||
| 04 | Technology & Electronics | 2.03× | |||
| 05 | Application software | Technology & Electronics | 1.88× | ||
| 06 | Data | Business & Career | 1.87× | ||
| 07 | Android (operating system) | Technology & Electronics | 1.85× | ||
| 08 | Database | Technology & Electronics | 1.82× | ||
| 09 | Virtual private network | Technology & Electronics | 1.81× | ||
| 10 | Social network | Internet & Social Media | 1.80× | ||
| 11 | Online advertising | Business & Career | 1.77× | ||
| 12 | Papyrus | Politics & Society | 1.68× | ||
| 13 | Cloud computing | Technology & Electronics | 1.65× | ||
| 14 | Smartphones | Technology & Electronics | 1.62× | ||
| 15 | Videotelephony | Technology & Electronics | 1.60× | ||
| 16 | Internet forum | Technology & Electronics | 1.60× | ||
| 17 | Mobile phones | Technology & Electronics | 1.59× | ||
| 18 | Instant messaging | Internet & Social Media | 1.57× | ||
| 19 | Computer network | Technology & Electronics | 1.55× | ||
| 20 | Leisure | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Community Orientation | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.69× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Luxury Orientation | PREMIUM | 0.71× |
Google Play has an estimated audience of 3,413,164 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.4% of Google Play fans are female, 75.6% are male, with an average age of 32.3 years.
Google Play fans show strongest brand affinity for Android (operating system) (1.85×), Social network (1.8×), and Mobile phones (1.59×) over the country average.
Google Play fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Google Play itself, the audience over-indexes on Social network (1.8×), Mobile phones (1.59×), Smartphones (1.62×), and World Wide Web (2.1×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Google Play. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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