A data profile of the people who buy, follow and care about Data in India — modelled from more than twelve digital signal sources. Data has an estimated audience of 6,388,691 people in India.
Data has an estimated audience of 6,388,691 people in India. 15.6% are female, 84.4% are male, average age 32.3. Top brand affinities: Proxy server, Instant messaging, Laptop, Email, Artificial intelligence.
Top brand affinities include Proxy server, Instant messaging, Laptop, with strongest over-indexing on Proxy server (6.23× the country average).
Demographically, the Data audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Data fan in India is more male, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Proxy server.
The key figures that characterise the Data profile in India.
15.6% are female, 84.4% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 32.3 |
| Estimated audience size | 6,388,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Data audience comes from India.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Proxy server | Internet & Social Media | 6.23× | ||
| 02 | Monarchy | Politics & Society | 4.18× | ||
| 03 | Data science | Business & Career | 3.09× | ||
| 04 | Laptop | Technology & Electronics | 2.89× | ||
| 05 | Instant messaging | Internet & Social Media | 2.87× | ||
| 06 | Udemy | Business & Career | 2.59× | ||
| 07 | Linux | Technology & Electronics | 2.46× | ||
| 08 | Technology & Electronics | 2.18× | |||
| 09 | Wikipedia | Internet & Social Media | 2.17× | ||
| 10 | Coursera | Business & Career | 2.07× | ||
| 11 | Online chat | Technology & Electronics | 1.99× | ||
| 12 | Crossword | Games | 1.97× | ||
| 13 | Innovation | Business & Career | 1.94× | ||
| 14 | Artificial intelligence | Technology & Electronics | 1.92× | ||
| 15 | Virtual private network | Technology & Electronics | 1.85× | ||
| 16 | Passive income | Business & Career | 1.84× | ||
| 17 | Anthropology | Business & Career | 1.65× | ||
| 18 | Psychology | Business & Career | 1.63× | ||
| 19 | Career development | Business & Career | 1.60× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.65× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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