A data profile of the people who buy, follow and care about Data in Norway — modelled from more than twelve digital signal sources. Data has an estimated audience of 207,750 people in Norway.
Data has an estimated audience of 207,750 people in Norway. 34.3% are female, 65.7% are male, average age 42.9. Top brand affinities: Web application, LinkedIn, Artificial intelligence, Data science, JavaScript.
Top brand affinities include Web application, LinkedIn, Artificial intelligence, with strongest over-indexing on Web application (10.9× the country average).
Demographically, the Data audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Data fan in Norway is more male, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Web application.
The key figures that characterise the Data profile in Norway.
34.3% are female, 65.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 42.9 |
| Estimated audience size | 207,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Data audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.9% |
| India | 6.6% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Data audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web application | Technology & Electronics | 10.90× | ||
| 02 | Data science | Business & Career | 6.66× | ||
| 03 | JavaScript | Technology & Electronics | 4.20× | ||
| 04 | Internet & Social Media | 3.23× | |||
| 05 | Information security | Business & Career | 3.13× | ||
| 06 | Artificial intelligence | Technology & Electronics | 3.04× | ||
| 07 | Linux | Technology & Electronics | 2.85× | ||
| 08 | News magazine | News | 2.68× | ||
| 09 | Innovation | Business & Career | 2.67× | ||
| 10 | Web conferencing | Technology & Electronics | 2.53× | ||
| 11 | Viral video | Internet & Social Media | 2.45× | ||
| 12 | Instant messaging | Internet & Social Media | 2.31× | ||
| 13 | First-person shooter games | Games | 2.29× | ||
| 14 | Science fiction movies | Movies & TV | 2.14× | ||
| 15 | Online games | Games | 1.97× | ||
| 16 | Internet & Social Media | 1.89× | |||
| 17 | Drum and bass | Music & Radio | 1.82× | ||
| 18 | Education | Business & Career | 1.52× | ||
| 19 | Science | Business & Career | 1.52× | ||
| 20 | Higher education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.76× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.76× | |
| DIY Mentality | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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