Rascasse Audience Intelligence

Data Audience in United States

A data profile of the people who buy, follow and care about Data in United States — modelled from more than twelve digital signal sources. Data has an estimated audience of 19,414,285 people in United States.

#1170among Topic in United States#192in Business & Career

The average Data fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meteorology, T-Mobile, Planet Fitness, with strongest over-indexing on Meteorology (2.78× the country average).

Demographically, the Data audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Data fan in United States is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Meteorology.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Data profile in United States.

Audience size
19.4M
in United States
Gender
45.2%♀
54.8% male
Age
42.8
average years
Country rank
#1702
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data fans

45.2% are female, 54.8% are male, average age 42.8.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Data audience in United States
MetricValue
Female45.2%
Male54.8%
Average age42.8
Estimated audience size19,414,285
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Data audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Data audience comes from United States.

Worldwide audience distribution share by country for Data
CountryShare
United States19.8%
India6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data audience in United States is strongest.

Fig. 05

Top regions by affinity

Data fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.38×
02Virginia~600K1.37×
03Washington, District of Columbia~80K1.31×
04Alabama~300K1.25×
05Georgia~700K1.22×
06California~2.5M1.21×
07Florida~1.5M1.21×
08Louisiana~300K1.21×
09Arkansas~200K1.21×
10North Carolina~700K1.18×
11Texas~2M1.15×
12New York~1M1.15×
13Maryland~400K1.10×
14Indiana~400K1.09×
15Washington~400K1.07×
16Massachusetts~400K1.07×
17Arizona~400K1.06×
18Oklahoma~200K1.06×
19New Mexico~100K1.04×
20Illinois~700K1.03×
21Tennessee~400K1.03×
22South Carolina~300K1.03×
23Delaware~50K1.01×
24Ohio~600K1.00×
25Michigan~500K0.99×
26Kentucky~200K0.99×
27New Jersey~500K0.97×
28Pennsylvania~600K0.96×
29Oregon~200K0.96×
30Kansas~100K0.96×
31West Virginia~90K0.95×
32Hawaii~80K0.95×
33Missouri~300K0.93×
34Nevada~200K0.93×
35Nebraska~90K0.93×
36Colorado~300K0.92×
37Utah~200K0.92×
38South Dakota~40K0.91×
39Connecticut~200K0.90×
40Alaska~40K0.88×
41Iowa~100K0.86×
42North Dakota~30K0.86×
43Minnesota~200K0.85×
44Idaho~80K0.85×
45Rhode Island~50K0.85×
46Maine~60K0.81×
47New Hampshire~60K0.79×
48Vermont~30K0.79×
49Wisconsin~200K0.78×
50Montana~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Data, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data audience
#·InterestCategoryAffinity×
01Data visualizationTechnology & Electronics7.34×
02Business intelligenceBusiness & Career6.78×
03Data scienceBusiness & Career4.90×
04Privacy policyTechnology & Electronics3.83×
05Information securityBusiness & Career3.08×
06Computer securityBusiness & Career2.89×
07MeteorologyHome & Garden2.78×
08Web serverTechnology & Electronics2.63×
09Sustainable energyHome & Garden2.20×
10Master of Business AdministrationBusiness & Career2.16×
11MetaphysicsBusiness & Career2.14×
12InnovationBusiness & Career2.06×
13Risk managementBusiness & Career1.97×
14Renewable energyBusiness & Career1.91×
15NASDAQBusiness & Career1.86×
16Online newspaperNews1.72×
17GeneticsKids & Family1.61×
18T-MobileTechnology & Electronics1.60×
19Planet FitnessSports1.54×
20UniversityBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Data audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.04×
PatriotismCONSERVATISM1.73×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Data audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.73×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Data have in United States?

Data has an estimated audience of 19,414,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Data fans?

45.2% of Data fans are female, 54.8% are male, with an average age of 42.8 years.

03

Which brands do Data fans like most?

Data fans show strongest brand affinity for Meteorology (2.78×), T-Mobile (1.6×), and Planet Fitness (1.54×) over the country average.

04

Where do Data fans live in United States?

Data fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Data fans also like?

Beyond Data itself, the audience over-indexes on T-Mobile (1.6×), Planet Fitness (1.54×), Privacy policy (3.83×), and Business intelligence (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Data audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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