Data Audience in United States

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Data has an estimated audience of 19,414,285 people in United States. 45.2% are female, 54.8% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Data fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (12.09× the country average). Demographically, the Data audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Data fans

Demographic split for Data audience in United States
MetricValue
Female45.2%
Male54.8%
Average age42.8
Estimated audience size19,414,285

Audience persona

The typical Data fan in United States is balanced, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Data in United States
RegionReachAffinity
California2,689,8611.26×
Texas2,020,9011.21×
Florida1,684,6161.28×
New York1,302,7341.2×
Georgia771,0401.29×
North Carolina701,3811.2×
Virginia701,1701.48×
Illinois699,1071.08×
Pennsylvania627,2150.96×
Ohio607,4211.02×
Michigan529,8801.04×
New Jersey498,8381.01×
Washington440,1631.13×
Massachusetts434,9251.14×
Arizona428,2641.08×
Tennessee417,0331.07×
Maryland378,5451.13×
Indiana374,4771.06×
Alabama337,3101.24×
Missouri297,0380.95×
Colorado296,0790.97×
South Carolina290,8791×
Louisiana286,0931.14×
Minnesota239,7130.86×
Kentucky231,9060.95×
Wisconsin226,5790.78×
Oklahoma225,5851.05×
Oregon223,0481×
Mississippi212,1271.33×
Arkansas189,8681.19×
Connecticut179,7410.92×
Nevada176,0210.94×
Utah162,9830.94×
Kansas143,3130.94×
Iowa136,4280.85×
New Mexico97,5511×
Nebraska84,0240.86×
Washington, District of Columbia82,9071.42×
West Virginia82,3050.91×
Hawaii80,7420.97×
Idaho73,5660.76×
New Hampshire58,5580.77×
Maine52,7430.76×
Rhode Island50,4730.82×
Delaware49,0720.92×
Montana33,7760.63×
Alaska32,3580.78×
North Dakota31,1910.78×
South Dakota30,7710.69×
Vermont23,8650.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Data audience
BrandAffinityCategory
Goop12.09×Internet & Social Media
Governor of Michigan14.48×Politics & Society
Vocal harmony8.39×Music & Radio
Wok11.57×Food & Beverages
Grinch6.78×Movies & TV
Google Home9.86×Technology & Electronics
Hibachi11.39×Food & Beverages
Israel2.8×Travel & Leisure
El Paso County, Colorado16.99×Travel & Leisure
headspace12.11×Health
Grace Slick11.23×Music & Radio
Cherish (group)13.23×Music & Radio
Hipster11.35×Politics & Society
No Escape (1994 film)11.54×Movies & TV
Fairy godmother7.32×Literature
TV Fanatic9.88×Movies & TV
Guitarist (magazine)10.05×Music & Radio
Jesse Plemons2.93×Movies & TV
La Jolla7.38×Travel & Leisure
Gift registry10.37×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Data audience
TraitClusterScore
Need for SecurityCONSERVATISM1.85
Career OrientationPOWER1.39
PatriotismCONSERVATISM1.33
Quality AwarenessPREMIUM1.29
TravellingTHRILL1.25
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Data
CountryShare
United States19.8%
India6.5%
United Kingdom4.6%

See Data audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Data have in United States?

Data has an estimated audience of 19,414,285 people in United States, concentrated in California and Texas.

What is the gender split and age of Data fans?

45.2% of Data fans are female, 54.8% are male, with an average age of 42.8 years.

Which brands do Data fans like most?

Data fans show strongest brand affinity for Goop (12.09×), Governor of Michigan (14.48×), and Vocal harmony (8.39×) over the country average.

Where do Data fans live in United States?

Data fans in United States are most concentrated in California (reach 2,689,861), Texas (reach 2,020,901), and Florida (reach 1,684,616). These three regions account for the largest share of the active audience.

What other brands do Data fans also like?

Beyond Data itself, the audience over-indexes on Governor of Michigan (14.48×), Vocal harmony (8.39×), Wok (11.57×), and Grinch (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.