Rascasse Audience Intelligence

Data science Audience in India

A data profile of the people who buy, follow and care about Data science in India — modelled from more than twelve digital signal sources. Data science has an estimated audience of 3,316,705 people in India.

The average Data science fan in India is 27.6 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.

Top brand affinities include Gemini, Database, Artificial intelligence, with strongest over-indexing on Gemini (3.8× the country average).

Demographically, the Data science audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Data science fan in India is more male, around 27.6 years old, with strong Career Orientation tendencies and a notable affinity for Gemini.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Data science profile in India.

Audience size
3.3M
in India
Gender
32.6%
67.4% male
Age
27.6
average years
Country rank
#1843
Topic in India
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Data science fans

32.6% are female, 67.4% are male, average age 27.6.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Data science audience in India
MetricValue
Female32.6%
Male67.4%
Average age27.6
Estimated audience size3,316,705
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Data science audience in India
Age bracketShare%
16-1951%
20-2928%
30-3911%
40-496%
50+5%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Data science audience comes from India.

Worldwide audience distribution share by country for Data science
CountryShare
United States20.9%
India12.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Data science audience in India is strongest.

Fig. 05

Top regions by affinity

Data science fans by region: top regions in India
#RegionReachAffinity×
01Tamil Nadu~200K2.49×
02Andhra Pradesh~90K2.19×
03Telangana~100K2.02×
04Maharashtra~300K1.80×
05Karnataka~100K1.76×
06Kerala~80K1.66×
07Uttarakhand~20K1.14×
08Gujarat~100K1.05×
09Madhya Pradesh~70K1.05×
10Haryana~40K1.03×
11Punjab (region)~40K0.98×
12Goa~3K0.98×
13Uttar Pradesh~200K0.95×
14Odisha~30K0.87×
15Sikkim~1K0.83×
16Himachal Pradesh~10K0.82×
17Jharkhand~20K0.80×
18Chhattisgarh~20K0.80×
19West Bengal~80K0.77×
20Manipur~3K0.76×
21Arunachal Pradesh~2K0.75×
22Mizoram~2K0.74×
23Nagaland~2K0.73×
24Rajasthan~50K0.70×
25Meghalaya~2K0.70×
26Tripura~3K0.69×
27Jammu and Kashmir~10K0.63×
28Assam~20K0.62×
29Bihar~40K0.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Data science audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Data science audience
#·InterestCategoryAffinity×
01Business analyticsTechnology & Electronics5.85×
02SQLTechnology & Electronics5.84×
03Business analysisBusiness & Career5.76×
04Data analysisTechnology & Electronics5.64×
05Machine learningBusiness & Career4.73×
06ElevenLabsTechnology & Electronics4.57×
07Data managementTechnology & Electronics4.53×
08Big dataBusiness & Career4.51×
09CourseraBusiness & Career4.35×
10Python (programming language)Technology & Electronics3.87×
11GeminiTechnology & Electronics3.80×
12Khan AcademyBusiness & Career3.59×
13DatabaseTechnology & Electronics3.45×
14GitHubInternet & Social Media3.33×
15Artificial intelligenceTechnology & Electronics3.11×
16DataBusiness & Career3.09×
17GrokTechnology & Electronics2.89×
18Educational technologyBusiness & Career2.72×
19International Chamber of CommerceBusiness & Career2.12×
20MoneyBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Data science audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Data science audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.67×
Need for SecurityCONSERVATISM1.63×
Social Media UsageJOY1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Data science audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Design AffinityPREMIUM0.78×
IndulgenceJOY0.82×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Data science have in India?

Data science has an estimated audience of 3,316,705 people in India, concentrated in Maharashtra and Tamil Nadu.

02

What is the gender split and age of Data science fans?

32.6% of Data science fans are female, 67.4% are male, with an average age of 27.6 years.

03

Which brands do Data science fans like most?

Data science fans show strongest brand affinity for Gemini (3.8×), Database (3.45×), and Artificial intelligence (3.11×) over the country average.

04

Where do Data science fans live in India?

Data science fans in India are most concentrated in Maharashtra (reach ~300K), Tamil Nadu (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Data science fans also like?

Beyond Data science itself, the audience over-indexes on Database (3.45×), Artificial intelligence (3.11×), ElevenLabs (4.57×), and International Chamber of Commerce (2.12×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Data science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →