A data profile of the people who buy, follow and care about Data science in India — modelled from more than twelve digital signal sources. Data science has an estimated audience of 3,316,705 people in India.
The average Data science fan in India is 27.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Uttar Pradesh.
Top brand affinities include Gemini, Database, Artificial intelligence, with strongest over-indexing on Gemini (3.8× the country average).
Demographically, the Data science audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Data science fan in India is more male, around 27.6 years old, with strong Career Orientation tendencies and a notable affinity for Gemini.
The key figures that characterise the Data science profile in India.
32.6% are female, 67.4% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 27.6 |
| Estimated audience size | 3,316,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 28% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Data science audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| India | 12.2% |
| United Kingdom | 4.7% |
Where the Data science audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 2.49× | |
| 02 | Andhra Pradesh | ~90K | 2.19× | |
| 03 | Telangana | ~100K | 2.02× | |
| 04 | Maharashtra | ~300K | 1.80× | |
| 05 | Karnataka | ~100K | 1.76× | |
| 06 | Kerala | ~80K | 1.66× | |
| 07 | Uttarakhand | ~20K | 1.14× | |
| 08 | Gujarat | ~100K | 1.05× | |
| 09 | Madhya Pradesh | ~70K | 1.05× | |
| 10 | Haryana | ~40K | 1.03× | |
| 11 | Punjab (region) | ~40K | 0.98× | |
| 12 | Goa | ~3K | 0.98× | |
| 13 | Uttar Pradesh | ~200K | 0.95× | |
| 14 | Odisha | ~30K | 0.87× | |
| 15 | Sikkim | ~1K | 0.83× | |
| 16 | Himachal Pradesh | ~10K | 0.82× | |
| 17 | Jharkhand | ~20K | 0.80× | |
| 18 | Chhattisgarh | ~20K | 0.80× | |
| 19 | West Bengal | ~80K | 0.77× | |
| 20 | Manipur | ~3K | 0.76× | |
| 21 | Arunachal Pradesh | ~2K | 0.75× | |
| 22 | Mizoram | ~2K | 0.74× | |
| 23 | Nagaland | ~2K | 0.73× | |
| 24 | Rajasthan | ~50K | 0.70× | |
| 25 | Meghalaya | ~2K | 0.70× | |
| 26 | Tripura | ~3K | 0.69× | |
| 27 | Jammu and Kashmir | ~10K | 0.63× | |
| 28 | Assam | ~20K | 0.62× | |
| 29 | Bihar | ~40K | 0.60× |
The strongest cross-interests of the Data science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business analytics | Technology & Electronics | 5.85× | ||
| 02 | SQL | Technology & Electronics | 5.84× | ||
| 03 | Business analysis | Business & Career | 5.76× | ||
| 04 | Data analysis | Technology & Electronics | 5.64× | ||
| 05 | Machine learning | Business & Career | 4.73× | ||
| 06 | ElevenLabs | Technology & Electronics | 4.57× | ||
| 07 | Data management | Technology & Electronics | 4.53× | ||
| 08 | Big data | Business & Career | 4.51× | ||
| 09 | Coursera | Business & Career | 4.35× | ||
| 10 | Python (programming language) | Technology & Electronics | 3.87× | ||
| 11 | Gemini | Technology & Electronics | 3.80× | ||
| 12 | Khan Academy | Business & Career | 3.59× | ||
| 13 | Database | Technology & Electronics | 3.45× | ||
| 14 | GitHub | Internet & Social Media | 3.33× | ||
| 15 | Artificial intelligence | Technology & Electronics | 3.11× | ||
| 16 | Data | Business & Career | 3.09× | ||
| 17 | Grok | Technology & Electronics | 2.89× | ||
| 18 | Educational technology | Business & Career | 2.72× | ||
| 19 | International Chamber of Commerce | Business & Career | 2.12× | ||
| 20 | Money | Business & Career | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Design Affinity | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.82× |
Data science has an estimated audience of 3,316,705 people in India, concentrated in Maharashtra and Tamil Nadu.
32.6% of Data science fans are female, 67.4% are male, with an average age of 27.6 years.
Data science fans show strongest brand affinity for Gemini (3.8×), Database (3.45×), and Artificial intelligence (3.11×) over the country average.
Data science fans in India are most concentrated in Maharashtra (reach ~300K), Tamil Nadu (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Data science itself, the audience over-indexes on Database (3.45×), Artificial intelligence (3.11×), ElevenLabs (4.57×), and International Chamber of Commerce (2.12×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Data science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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