A data profile of the people who buy, follow and care about Khan Academy in India — modelled from more than twelve digital signal sources. Khan Academy has an estimated audience of 4,551,709 people in India.
The average Khan Academy fan in India is 29.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Telangana, Karnataka.
Top brand affinities include DREAM Dachshund Rescue, Coursera, Udemy, with strongest over-indexing on DREAM Dachshund Rescue (3753.29× the country average).
Demographically, the Khan Academy audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Khan Academy fan in India is more male, around 29.2 years old, with strong Career Orientation tendencies and a notable affinity for DREAM Dachshund Rescue.
The key figures that characterise the Khan Academy profile in India.
30.7% are female, 69.3% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 29.2 |
| Estimated audience size | 4,551,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Khan Academy audience comes from India.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 13.6% |
| Vietnam | 11.9% |
Where the Khan Academy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~400K | 5.43× | |
| 02 | Odisha | ~200K | 5.08× | |
| 03 | Karnataka | ~300K | 2.99× | |
| 04 | Maharashtra | ~500K | 2.36× | |
| 05 | Meghalaya | ~5K | 0.99× | |
| 06 | Uttar Pradesh | ~200K | 0.94× | |
| 07 | Arunachal Pradesh | ~3K | 0.94× | |
| 08 | Tripura | ~6K | 0.92× | |
| 09 | Himachal Pradesh | ~20K | 0.86× | |
| 10 | Manipur | ~5K | 0.84× | |
| 11 | Nagaland | ~2K | 0.67× | |
| 12 | Assam | ~30K | 0.64× | |
| 13 | Andhra Pradesh | ~30K | 0.62× | |
| 14 | Sikkim | ~1K | 0.59× | |
| 15 | Chhattisgarh | ~20K | 0.57× | |
| 16 | Uttarakhand | ~10K | 0.50× | |
| 17 | Jammu and Kashmir | ~10K | 0.48× | |
| 18 | Goa | ~2K | 0.42× | |
| 19 | Haryana | ~20K | 0.41× | |
| 20 | Madhya Pradesh | ~30K | 0.40× | |
| 21 | Rajasthan | ~40K | 0.39× | |
| 22 | Gujarat | ~50K | 0.38× | |
| 23 | Punjab (region) | ~20K | 0.36× | |
| 24 | Mizoram | ~1K | 0.36× | |
| 25 | Jharkhand | ~10K | 0.31× | |
| 26 | Tamil Nadu | ~30K | 0.28× | |
| 27 | Bihar | ~20K | 0.21× | |
| 28 | West Bengal | ~30K | 0.18× | |
| 29 | Kerala | ~10K | 0.18× |
The strongest cross-interests of the Khan Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DREAM Dachshund Rescue | NGO / Political Party | 3753.29× | ||
| 02 | Udacity | Business & Career | 11.47× | ||
| 03 | Skillshare | Kids & Family | 9.20× | ||
| 04 | Code.org | Business & Career | 9.17× | ||
| 05 | Coursera | Business & Career | 8.12× | ||
| 06 | EdX | Kids & Family | 8.11× | ||
| 07 | Udemy | Business & Career | 7.06× | ||
| 08 | Codecademy | Internet & Social Media | 6.72× | ||
| 09 | Stil in Berlin | Fashion & Accessoires | 6.11× | ||
| 10 | Cognitive science | Health | 3.94× | ||
| 11 | Video game development | Games | 3.66× | ||
| 12 | Distance education | Business & Career | 2.66× | ||
| 13 | GitHub | Internet & Social Media | 2.63× | ||
| 14 | Secondary education | Kids & Family | 2.41× | ||
| 15 | Linux | Technology & Electronics | 2.40× | ||
| 16 | Educational technology | Business & Career | 2.07× | ||
| 17 | Mathematics | Business & Career | 1.72× | ||
| 18 | Learning | Business & Career | 1.61× | ||
| 19 | Higher education | Business & Career | 1.53× | ||
| 20 | Motivational speaking | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.31× | |
| Mindfulness | BALANCE | 1.22× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Extroversion | THRILL | 0.90× |
Khan Academy has an estimated audience of 4,551,709 people in India, concentrated in Maharashtra and Telangana.
30.7% of Khan Academy fans are female, 69.3% are male, with an average age of 29.2 years.
Khan Academy fans show strongest brand affinity for DREAM Dachshund Rescue (3753.29×), Coursera (8.12×), and Udemy (7.06×) over the country average.
Khan Academy fans in India are most concentrated in Maharashtra (reach ~500K), Telangana (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Khan Academy itself, the audience over-indexes on Coursera (8.12×), Udemy (7.06×), Udacity (11.47×), and Skillshare (9.2×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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