A data profile of the people who buy, follow and care about Udemy in India — modelled from more than twelve digital signal sources. Udemy has an estimated audience of 4,759,384 people in India.
The average Udemy fan in India is 27.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Coursera, Khan Academy, Udacity, with strongest over-indexing on Coursera (19.42× the country average).
Demographically, the Udemy audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Udemy fan in India is more male, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for Coursera.
The key figures that characterise the Udemy profile in India.
35.0% are female, 65.0% are male, average age 27.2.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 27.2 |
| Estimated audience size | 4,759,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 21% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide Udemy audience comes from India.
| Country | Share |
|---|---|
| United States | 13.7% |
| India | 10.4% |
| Brazil | 8.1% |
Where the Udemy audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~300K | 2.71× | |
| 02 | Telangana | ~200K | 2.65× | |
| 03 | Tamil Nadu | ~300K | 2.28× | |
| 04 | Maharashtra | ~500K | 2.27× | |
| 05 | Andhra Pradesh | ~100K | 2.02× | |
| 06 | Haryana | ~80K | 1.36× | |
| 07 | Uttarakhand | ~30K | 1.16× | |
| 08 | Uttar Pradesh | ~200K | 1.04× | |
| 09 | West Bengal | ~200K | 1.04× | |
| 10 | Odisha | ~50K | 1.04× | |
| 11 | Gujarat | ~100K | 1.02× | |
| 12 | Madhya Pradesh | ~90K | 1.00× | |
| 13 | Goa | ~5K | 1.00× | |
| 14 | Punjab (region) | ~60K | 0.95× | |
| 15 | Kerala | ~70K | 0.94× | |
| 16 | Jharkhand | ~30K | 0.86× | |
| 17 | Chhattisgarh | ~20K | 0.73× | |
| 18 | Rajasthan | ~80K | 0.71× | |
| 19 | Himachal Pradesh | ~10K | 0.60× | |
| 20 | Sikkim | ~1K | 0.59× | |
| 21 | Bihar | ~50K | 0.50× | |
| 22 | Assam | ~20K | 0.47× | |
| 23 | Manipur | ~3K | 0.45× | |
| 24 | Jammu and Kashmir | ~9K | 0.43× | |
| 25 | Meghalaya | ~2K | 0.43× | |
| 26 | Arunachal Pradesh | ~1K | 0.40× | |
| 27 | Mizoram | ~1K | 0.39× | |
| 28 | Nagaland | ~1K | 0.38× | |
| 29 | Tripura | ~2K | 0.37× |
The strongest cross-interests of the Udemy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 19.42× | ||
| 02 | Udacity | Business & Career | 18.45× | ||
| 03 | Codecademy | Internet & Social Media | 14.84× | ||
| 04 | Skillshare | Kids & Family | 14.52× | ||
| 05 | EdX | Kids & Family | 11.02× | ||
| 06 | Massive open online course | Business & Career | 9.55× | ||
| 07 | Khan Academy | Business & Career | 8.79× | ||
| 08 | American Marketing Association | Business & Career | 6.38× | ||
| 09 | Cognitive science | Health | 5.73× | ||
| 10 | Distance education | Business & Career | 4.17× | ||
| 11 | Social science | Business & Career | 2.74× | ||
| 12 | Learning | Business & Career | 2.36× | ||
| 13 | Research | Business & Career | 2.21× | ||
| 14 | Gemini | Technology & Electronics | 2.08× | ||
| 15 | Psychology | Business & Career | 2.08× | ||
| 16 | Employment | Business & Career | 1.87× | ||
| 17 | Higher education | Business & Career | 1.82× | ||
| 18 | States and union territories of India | Travel & Leisure | 1.79× | ||
| 19 | Instant messaging | Internet & Social Media | 1.78× | ||
| 20 | International Chamber of Commerce | Business & Career | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Mindfulness | BALANCE | 1.68× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.02× | |
| Luxury Orientation | PREMIUM | 1.03× | |
| Tradition | CONSERVATISM | 1.05× |
Udemy has an estimated audience of 4,759,384 people in India, concentrated in Maharashtra and Karnataka.
35.0% of Udemy fans are female, 65.0% are male, with an average age of 27.2 years.
Udemy fans show strongest brand affinity for Coursera (19.42×), Khan Academy (8.79×), and Udacity (18.45×) over the country average.
Udemy fans in India are most concentrated in Maharashtra (reach ~500K), Karnataka (reach ~300K), and Tamil Nadu (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Udemy itself, the audience over-indexes on Khan Academy (8.79×), Udacity (18.45×), Codecademy (14.84×), and Skillshare (14.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Udemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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