A data profile of the people who buy, follow and care about Application software in India — modelled from more than twelve digital signal sources. Application software has an estimated audience of 5,290,068 people in India.
Application software has an estimated audience of 5,290,068 people in India. 24.0% are female, 76.0% are male, average age 32.2. Top brand affinities: Instant messaging, Mobile phones, Artificial intelligence, Email, Wikipedia.
Top brand affinities include Instant messaging, Mobile phones, Artificial intelligence, with strongest over-indexing on Instant messaging (2.08× the country average).
Demographically, the Application software audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Application software fan in India is more male, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Application software profile in India.
24.0% are female, 76.0% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 32.2 |
| Estimated audience size | 5,290,068 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Application software audience comes from India.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
The strongest cross-interests of the Application software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monarchy | Politics & Society | 2.10× | ||
| 02 | Instant messaging | Internet & Social Media | 2.08× | ||
| 03 | Proxy server | Internet & Social Media | 2.01× | ||
| 04 | Crossword | Games | 1.95× | ||
| 05 | Genetics | Kids & Family | 1.93× | ||
| 06 | Pizza | Food & Beverages | 1.89× | ||
| 07 | Library | Literature | 1.89× | ||
| 08 | Google Play | Technology & Electronics | 1.88× | ||
| 09 | Linux | Technology & Electronics | 1.78× | ||
| 10 | Wikipedia | Internet & Social Media | 1.77× | ||
| 11 | Leather | Fashion & Accessoires | 1.74× | ||
| 12 | Artificial intelligence | Technology & Electronics | 1.69× | ||
| 13 | Real property | Home & Garden | 1.66× | ||
| 14 | Lodging | Travel & Leisure | 1.66× | ||
| 15 | Aesthetics | Home & Garden | 1.66× | ||
| 16 | OnePlus | Technology & Electronics | 1.61× | ||
| 17 | Cabinetry | Home & Garden | 1.61× | ||
| 18 | Technology & Electronics | 1.57× | |||
| 19 | Anthropology | Business & Career | 1.54× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Indulgence | JOY | 1.13× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.93× | |
| Community Orientation | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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