A data profile of the people who buy, follow and care about Application software in Spain — modelled from more than twelve digital signal sources. Application software has an estimated audience of 2,442,967 people in Spain.
Application software has an estimated audience of 2,442,967 people in Spain. 54.4% are female, 45.6% are male, average age 45.9. Top brand affinities: WhatsApp, Iberia (airline), Badoo, Google, IBEX 35.
Top brand affinities include WhatsApp, Iberia (airline), Badoo, with strongest over-indexing on WhatsApp (2.28× the country average).
Demographically, the Application software audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Application software fan in Spain is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Application software profile in Spain.
54.4% are female, 45.6% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.9 |
| Estimated audience size | 2,442,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Application software audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
The strongest cross-interests of the Application software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 2.94× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.67× | ||
| 03 | Badoo | Internet & Social Media | 2.40× | ||
| 04 | Internet & Social Media | 2.28× | |||
| 05 | Refrigerator | Home & Garden | 2.14× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.12× | ||
| 07 | Volunteering | Politics & Society | 2.04× | ||
| 08 | Mango | Shopping | 1.99× | ||
| 09 | Distilled beverage | Food & Beverages | 1.98× | ||
| 10 | Internet & Social Media | 1.91× | |||
| 11 | Travel website | Travel & Leisure | 1.89× | ||
| 12 | Video hosting service | Technology & Electronics | 1.89× | ||
| 13 | Wikipedia | Internet & Social Media | 1.87× | ||
| 14 | Charity and causes | Business & Career | 1.80× | ||
| 15 | Real property | Home & Garden | 1.74× | ||
| 16 | IBEX 35 | Business & Career | 1.63× | ||
| 17 | Instant messaging | Internet & Social Media | 1.63× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.62× | ||
| 19 | Gambling | Games | 1.52× | ||
| 20 | MSN | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Community Orientation | OPEN | 1.36× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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