A data profile of the people who buy, follow and care about Application software in Italy — modelled from more than twelve digital signal sources. Application software has an estimated audience of 4,571,644 people in Italy.
Application software has an estimated audience of 4,571,644 people in Italy. 51.3% are female, 48.7% are male, average age 44.0. Top brand affinities: WhatsApp, Personal finance, Wikipedia, Borsa Italiana, Mediaset.
Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (1.88× the country average).
Demographically, the Application software audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Application software fan in Italy is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Application software profile in Italy.
51.3% are female, 48.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 44.0 |
| Estimated audience size | 4,571,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Application software audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
The strongest cross-interests of the Application software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.11× | ||
| 02 | Breastfeeding | Kids & Family | 2.08× | ||
| 03 | Mediaset | Technology & Electronics | 1.97× | ||
| 04 | Satire | Literature | 1.97× | ||
| 05 | Internet & Social Media | 1.88× | |||
| 06 | Tinder | Internet & Social Media | 1.82× | ||
| 07 | Rose | Home & Garden | 1.78× | ||
| 08 | Dentistry | Business & Career | 1.77× | ||
| 09 | Eni | Cars & Mobility | 1.74× | ||
| 10 | Champagne | Food & Beverages | 1.73× | ||
| 11 | General practitioner | Health | 1.67× | ||
| 12 | Fairy tale | Literature | 1.57× | ||
| 13 | Volunteering | Politics & Society | 1.56× | ||
| 14 | Web application | Technology & Electronics | 1.56× | ||
| 15 | Dress shirt | Fashion & Accessoires | 1.55× | ||
| 16 | Adriatic Sea | Travel & Leisure | 1.54× | ||
| 17 | Videotelephony | Technology & Electronics | 1.54× | ||
| 18 | Personal finance | Business & Career | 1.52× | ||
| 19 | Borsa Italiana | Business & Career | 1.52× | ||
| 20 | Doctor of Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Quality Awareness | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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