A data profile of the people who buy, follow and care about Application software in United Kingdom — modelled from more than twelve digital signal sources. Application software has an estimated audience of 3,650,610 people in United Kingdom.
The average Application software fan in United Kingdom is 44.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, North West.
Top brand affinities include WhatsApp, Hobby, Wikipedia, with strongest over-indexing on WhatsApp (2.1× the country average).
Demographically, the Application software audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Application software fan in United Kingdom is more female, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Application software profile in United Kingdom.
56.2% are female, 43.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.0 |
| Estimated audience size | 3,650,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Application software audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| India | 5.6% |
| Italy | 4.9% |
Where the Application software audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.31× | |
| 02 | Yorkshire and the Humber | ~400K | 1.26× | |
| 03 | West Midlands | ~200K | 1.26× | |
| 04 | South East | ~500K | 0.98× | |
| 05 | East of England | ~300K | 0.92× | |
| 06 | East Midlands | ~200K | 0.89× | |
| 07 | South West | ~300K | 0.87× | |
| 08 | North West | ~300K | 0.80× |
The strongest cross-interests of the Application software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.31× | ||
| 02 | Wikipedia | Internet & Social Media | 2.19× | ||
| 03 | Internet & Social Media | 2.10× | |||
| 04 | Adoption | Kids & Family | 2.07× | ||
| 05 | Refrigerator | Home & Garden | 2.03× | ||
| 06 | Risk management | Business & Career | 2.02× | ||
| 07 | Mother's Day | Kids & Family | 1.98× | ||
| 08 | Fish and chips | Food & Beverages | 1.97× | ||
| 09 | Betfair | Games | 1.91× | ||
| 10 | Hot tub | Home & Garden | 1.91× | ||
| 11 | William Hill (bookmaker) | Games | 1.87× | ||
| 12 | Dentistry | Business & Career | 1.84× | ||
| 13 | Hobby | Home & Garden | 1.81× | ||
| 14 | Satire | Literature | 1.81× | ||
| 15 | Volunteering | Politics & Society | 1.72× | ||
| 16 | Mobile home | Cars & Mobility | 1.72× | ||
| 17 | Distilled beverage | Food & Beverages | 1.71× | ||
| 18 | Aldi | Shopping | 1.63× | ||
| 19 | Google Maps | Internet & Social Media | 1.53× | ||
| 20 | Movie theater | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.21× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Community Orientation | OPEN | 0.75× | |
| Design Affinity | PREMIUM | 0.83× |
Application software has an estimated audience of 3,650,610 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
56.2% of Application software fans are female, 43.8% are male, with an average age of 44.0 years.
Application software fans show strongest brand affinity for WhatsApp (2.1×), Hobby (1.81×), and Wikipedia (2.19×) over the country average.
Application software fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Application software itself, the audience over-indexes on Hobby (1.81×), Wikipedia (2.19×), Aldi (1.63×), and William Hill (bookmaker) (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Application software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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