Rascasse Audience Intelligence

Office 365 Target Market in India

A data profile of the people who buy, follow and care about Office 365 in India — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 3,327,812 people in India.

#6among Software in India#127among Brand in India#145in Technology & Electronics

The average Office 365 fan in India is 36.7 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Office 365 profile in India.

Audience size
3.3M
in India
Gender
21.8%♀
78.2% male
Age
36.7
average years
Country rank
#1839
Brand in India
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Office 365

21.8% are female, 78.2% are male, average age 36.7.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Office 365 audience in India
MetricValue
Female21.8%
Male78.2%
Average age36.7
Estimated audience size3,327,812
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Office 365 audience in India
Age bracketShare%
16-1923%
20-2926%
30-3919%
40-4916%
50+16%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Office 365 audience comes from India.

Worldwide audience distribution share by country for Office 365
CountryShare
United States7.0%
United Kingdom6.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Office 365 audience in India is strongest.

Fig. 05

Top regions by affinity

Office 365 customers by region in India
#RegionReachAffinity×
01Telangana~200K3.42×
02Maharashtra~500K3.19×
03Tamil Nadu~200K3.09×
04Karnataka~200K2.50×
05Haryana~80K1.90×
06Andhra Pradesh~60K1.56×
07Gujarat~100K1.51×
08Goa~4K1.10×
09West Bengal~100K1.09×
10Uttarakhand~20K0.97×
11Uttar Pradesh~200K0.96×
12Odisha~30K0.76×
13Kerala~40K0.72×
14Sikkim~1K0.68×
15Jharkhand~20K0.67×
16Madhya Pradesh~40K0.63×
17Punjab (region)~30K0.63×
18Rajasthan~40K0.57×
19Arunachal Pradesh~1K0.56×
20Himachal Pradesh~7K0.55×
21Nagaland~1K0.51×
22Mizoram~1K0.50×
23Chhattisgarh~10K0.49×
24Meghalaya~2K0.44×
25Manipur~2K0.43×
26Assam~10K0.40×
27Tripura~2K0.34×
28Bihar~20K0.31×
29Jammu and Kashmir~4K0.26×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in India

See Office 365 audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →