Rascasse Audience Intelligence

Microsoft Target Market in India

A data profile of the people who buy, follow and care about Microsoft in India — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 6,100,453 people in India.

#2among Software in India#37among Brand in India#63in Technology & Electronics

The average Microsoft fan in India is 31.0 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.

Top brand affinities include Microsoft Word, DVD, Blu-ray Disc, with strongest over-indexing on Microsoft Word (2.38× the country average).

Demographically, the Microsoft audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Microsoft fan in India is more male, around 31.0 years old, with strong Need for Security tendencies and a notable affinity for Microsoft Word.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Microsoft profile in India.

Audience size
6.1M
in India
Gender
26.3%♀
73.7% male
Age
31.0
average years
Country rank
#901
Brand in India
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft

26.3% are female, 73.7% are male, average age 31.0.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Microsoft audience in India
MetricValue
Female26.3%
Male73.7%
Average age31.0
Estimated audience size6,100,453
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Microsoft audience in India
Age bracketShare%
16-1936%
20-2932%
30-3916%
40-499%
50+7%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Microsoft audience comes from India.

Worldwide audience distribution share by country for Microsoft
CountryShare
United States20.1%
Brazil8.7%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft audience in India is strongest.

Fig. 05

Top regions by affinity

Microsoft customers by region in India
#RegionReachAffinity×
01Telangana~100K1.61×
02Karnataka~200K1.46×
03Tamil Nadu~200K1.42×
04Haryana~100K1.39×
05Maharashtra~400K1.37×
06Gujarat~200K1.32×
07Andhra Pradesh~100K1.29×
08Madhya Pradesh~100K1.26×
09Punjab (region)~100K1.24×
10Uttar Pradesh~400K1.23×
11Uttarakhand~30K1.14×
12Rajasthan~100K1.09×
13Chhattisgarh~40K1.06×
14Bihar~100K1.01×
15Jharkhand~50K1.01×
16West Bengal~200K1.00×
17Odisha~60K0.95×
18Kerala~80K0.91×
19Goa~6K0.88×
20Himachal Pradesh~20K0.83×
21Assam~50K0.79×
22Jammu and Kashmir~20K0.71×
23Sikkim~2K0.71×
24Manipur~5K0.67×
25Mizoram~3K0.67×
26Tripura~5K0.65×
27Meghalaya~4K0.63×
28Arunachal Pradesh~2K0.60×
29Nagaland~2K0.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft audience
#·InterestCategoryAffinity×
01Blu-ray DiscTechnology & Electronics2.73×
02DVDMovies & TV2.62×
03Microsoft WordTechnology & Electronics2.38×
04Microsoft SurfaceTechnology & Electronics2.09×
05News7Movies & TV1.77×
06C (programming language)Technology & Electronics1.70×
07Microsoft PowerPointTechnology & Electronics1.65×
08P.M. NewsNews1.65×
09Microsoft ExcelTechnology & Electronics1.64×
10BaksoFood & Beverages1.59×
11AT&TTechnology & Electronics1.58×
12Microsoft AzureTechnology & Electronics1.54×
13Ragini MMSMovies & TV1.54×
14SiraMusic & Radio1.52×
15FourtyMusic & Radio1.52×
16RINMusic & Radio1.52×
17GringoMusic & Radio1.52×
18MeroMusic & Radio1.52×
19NimoMusic & Radio1.52×
20C++Technology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
Early Adopter MentalityPOWER0.48×
Design AffinityPREMIUM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft's target market in India?

Microsoft's target market in India covers an estimated 6,100,453 people, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Microsoft customers?

26.3% of the Microsoft audience are female, 73.7% are male, with an average age of 31.0 years.

03

Which brands do Microsoft fans like most?

Microsoft fans show strongest brand affinity for Microsoft Word (2.38×), DVD (2.62×), and Blu-ray Disc (2.73×) over the country average.

04

Where do Microsoft fans live in India?

Microsoft fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and Gujarat (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft fans also like?

Beyond Microsoft itself, the audience over-indexes on DVD (2.62×), Blu-ray Disc (2.73×), C++ (1.51×), and C (programming language) (1.7×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in India

See Microsoft audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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