A data profile of the people who buy, follow and care about Microsoft in Argentina — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 1,535,691 people in Argentina.
Microsoft has an estimated audience of 1,535,691 people in Argentina. 50.7% are female, 49.3% are male, average age 36.5. Top brand affinities: La Nación (San José), OneDrive, ANSES, Diario Norte, Cloud computing.
Top brand affinities include La Nación (San José), OneDrive, ANSES, with strongest over-indexing on La Nación (San José) (1.79× the country average).
Demographically, the Microsoft audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Microsoft fan in Argentina is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for La Nación (San José).
The key figures that characterise the Microsoft profile in Argentina.
50.7% are female, 49.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 36.5 |
| Estimated audience size | 1,535,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Microsoft audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OneDrive | Technology & Electronics | 3.44× | ||
| 02 | Microsoft Word | Technology & Electronics | 2.87× | ||
| 03 | MSN | News | 2.27× | ||
| 04 | GitHub | Internet & Social Media | 2.11× | ||
| 05 | C (programming language) | Technology & Electronics | 2.09× | ||
| 06 | La Nación (San José) | News | 1.79× | ||
| 07 | MySQL | Technology & Electronics | 1.79× | ||
| 08 | Amazon Web Services | Technology & Electronics | 1.76× | ||
| 09 | Diario Norte | News | 1.75× | ||
| 10 | Dow Jones Industrial Average | Business & Career | 1.74× | ||
| 11 | Cloud computing | Technology & Electronics | 1.68× | ||
| 12 | ANSES | Politics & Society | 1.60× | ||
| 13 | Ravenna | Travel & Leisure | 1.60× | ||
| 14 | La Voz de Galicia | News | 1.60× | ||
| 15 | FedEx | Business & Career | 1.59× | ||
| 16 | Positive real numbers | Technology & Electronics | 1.57× | ||
| 17 | Obituary | Literature | 1.55× | ||
| 18 | C++ | Technology & Electronics | 1.53× | ||
| 19 | El Diario (La Paz) | News | 1.53× | ||
| 20 | América Televisión | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Indulgence | JOY | 1.31× | |
| Sports Activity | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Individualism | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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