A data profile of the people who buy, follow and care about Diario Norte in Argentina — modelled from more than twelve digital signal sources. Diario Norte has an estimated audience of 1,584,162 people in Argentina.
Diario Norte has an estimated audience of 1,584,162 people in Argentina. 56.6% are female, 43.4% are male, average age 40.1. Top brand affinities: Lottery, Wearable technology, Do it yourself (DIY), Religion, Reddit.
Top brand affinities include Lottery, Wearable technology, Do it yourself (DIY), with strongest over-indexing on Lottery (8.43× the country average).
Demographically, the Diario Norte audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Diario Norte fan in Argentina is more female, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Lottery.
The key figures that characterise the Diario Norte profile in Argentina.
56.6% are female, 43.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.1 |
| Estimated audience size | 1,584,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Diario Norte audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 54.5% |
| Bolivia | 12.8% |
| Mexico | 9.1% |
The strongest cross-interests of the Diario Norte audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 8.43× | ||
| 02 | Wearable technology | Technology & Electronics | 8.32× | ||
| 03 | Ryanair | Travel & Leisure | 4.42× | ||
| 04 | Jessica Alba | Movies & TV | 3.17× | ||
| 05 | Anne Hathaway | Movies & TV | 2.19× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.09× | ||
| 07 | Rail transport | Travel & Leisure | 2.08× | ||
| 08 | Virtual reality | Technology & Electronics | 1.88× | ||
| 09 | Internet & Social Media | 1.83× | |||
| 10 | NFL | Sports | 1.82× | ||
| 11 | Breaking news | Movies & TV | 1.77× | ||
| 12 | Microsoft | Technology & Electronics | 1.75× | ||
| 13 | Religion | Business & Career | 1.72× | ||
| 14 | Public transport | Cars & Mobility | 1.69× | ||
| 15 | Online newspaper | News | 1.63× | ||
| 16 | Nonprofit organization | Politics & Society | 1.62× | ||
| 17 | Atlético Madrid | Sports | 1.58× | ||
| 18 | Tradition | Politics & Society | 1.58× | ||
| 19 | Shakira | Music & Radio | 1.58× | ||
| 20 | Credit (finance) | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.72× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.57× | |
| Pet Ownership | JOY | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Diario Norte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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