A data profile of the people who buy, follow and care about Atlético Madrid in Argentina — modelled from more than twelve digital signal sources. Atlético Madrid has an estimated audience of 1,791,073 people in Argentina.
Atlético Madrid has an estimated audience of 1,791,073 people in Argentina. 34.8% are female, 65.2% are male, average age 32.1. Top brand affinities: Betano, FIFA Club World Cup, Atlético Tucumán, Manchester City F.C., Paris Saint-Germain.
Top brand affinities include Betano, FIFA Club World Cup, Atlético Tucumán, with strongest over-indexing on Betano (2.06× the country average).
Demographically, the Atlético Madrid audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Atlético Madrid fan in Argentina is more male, around 32.1 years old, with strong Indulgence tendencies and a notable affinity for Betano.
The key figures that characterise the Atlético Madrid profile in Argentina.
34.8% are female, 65.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 32.1 |
| Estimated audience size | 1,791,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Atlético Madrid audience comes from Argentina.
| Country | Share |
|---|---|
| Spain | 6.2% |
| United States | 6.2% |
| Italy | 4.6% |
The strongest cross-interests of the Atlético Madrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Tucumán | Sports | 3.87× | ||
| 02 | Erlang (programming language) | Technology & Electronics | 3.06× | ||
| 03 | San Martín de San Juan | Sports | 2.77× | ||
| 04 | Wikipedia | Internet & Social Media | 2.58× | ||
| 05 | FIFA Club World Cup | Sports | 2.52× | ||
| 06 | Humorism | Literature | 2.48× | ||
| 07 | Manchester City F.C. | Sports | 2.41× | ||
| 08 | Betano | Games | 2.06× | ||
| 09 | Paris Saint-Germain | Sports | 2.04× | ||
| 10 | Marcelo Gallardo | Sports | 1.90× | ||
| 11 | Argentinos Juniors | Sports | 1.90× | ||
| 12 | Mauro Icardi | Sports | 1.84× | ||
| 13 | Internet & Social Media | 1.73× | |||
| 14 | ANSES | Politics & Society | 1.71× | ||
| 15 | Lamine Yamal | Sports | 1.70× | ||
| 16 | TyC Sports | Sports | 1.56× | ||
| 17 | Racing Club | Sports | 1.56× | ||
| 18 | La Capital | News | 1.55× | ||
| 19 | El Día (La Plata) | News | 1.54× | ||
| 20 | Departments of Argentina | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.12× | |
| Career Orientation | POWER | 1.93× | |
| Design Affinity | PREMIUM | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Individualism | JOY | 0.78× | |
| Sports Activity | POWER | 1.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Atlético Madrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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