A data profile of the people who buy, follow and care about Do it yourself (DIY) in Argentina — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 2,169,950 people in Argentina.
Do it yourself (DIY) has an estimated audience of 2,169,950 people in Argentina. 66.4% are female, 33.6% are male, average age 40.0. Top brand affinities: Gmail, Public sector, Ámbito Financiero, Government, Bricolage.
Top brand affinities include Gmail, Public sector, Ámbito Financiero, with strongest over-indexing on Gmail (12.08× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Do it yourself (DIY) fan in Argentina is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Gmail.
The key figures that characterise the Do it yourself (DIY) profile in Argentina.
66.4% are female, 33.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 40.0 |
| Estimated audience size | 2,169,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Do it yourself (DIY) audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bricolage | Home & Garden | 15.54× | ||
| 02 | Public sector | Business & Career | 13.51× | ||
| 03 | Stamp collecting | Home & Garden | 12.50× | ||
| 04 | Gmail | Internet & Social Media | 12.08× | ||
| 05 | Skilled worker | Business & Career | 10.60× | ||
| 06 | Roberto Navarro | Business & Career | 10.26× | ||
| 07 | Aaron Paul | Movies & TV | 9.08× | ||
| 08 | Home Renovations | Home & Garden | 7.46× | ||
| 09 | Civil service | Politics & Society | 6.16× | ||
| 10 | Government | Politics & Society | 4.93× | ||
| 11 | Pattern (sewing) | Home & Garden | 4.22× | ||
| 12 | Voice over IP | Technology & Electronics | 3.10× | ||
| 13 | ABC | Movies & TV | 2.66× | ||
| 14 | La Voz del Interior | Internet & Social Media | 2.54× | ||
| 15 | Badoo | Internet & Social Media | 2.30× | ||
| 16 | FIFA Club World Cup | Sports | 2.09× | ||
| 17 | Ámbito Financiero | News | 1.99× | ||
| 18 | Página/12 | News | 1.98× | ||
| 19 | Internet & Social Media | 1.86× | |||
| 20 | Airbnb | Travel & Leisure | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.68× | |
| Career Orientation | POWER | 2.36× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.92× | |
| Individualism | JOY | 1.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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