A data profile of the people who buy, follow and care about Airbnb in Argentina — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 5,951,839 people in Argentina.
Airbnb has an estimated audience of 5,951,839 people in Argentina. 63.9% are female, 36.1% are male, average age 43.5. Top brand affinities: Aerolíneas Argentinas, TripAdvisor, Despegar.com, Booking.com, Trivago.
Top brand affinities include Aerolíneas Argentinas, TripAdvisor, Despegar.com, with strongest over-indexing on Aerolíneas Argentinas (1.69× the country average).
Demographically, the Airbnb audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Airbnb fan in Argentina is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Aerolíneas Argentinas.
The key figures that characterise the Airbnb profile in Argentina.
63.9% are female, 36.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.5 |
| Estimated audience size | 5,951,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Airbnb audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Booking.com | Travel & Leisure | 3.17× | ||
| 02 | Despegar.com | Travel & Leisure | 2.89× | ||
| 03 | TripAdvisor | Travel & Leisure | 2.85× | ||
| 04 | EDreams | Travel & Leisure | 2.78× | ||
| 05 | Trivago | Travel & Leisure | 2.48× | ||
| 06 | Skyscanner | Travel & Leisure | 2.38× | ||
| 07 | Copa Airlines | Travel & Leisure | 2.37× | ||
| 08 | Avianca | Travel & Leisure | 2.18× | ||
| 09 | Juanita Jo | Shopping | 2.10× | ||
| 10 | Lodging | Travel & Leisure | 2.09× | ||
| 11 | Travel website | Travel & Leisure | 1.90× | ||
| 12 | Buquebus | Cars & Mobility | 1.78× | ||
| 13 | Resort | Travel & Leisure | 1.74× | ||
| 14 | Jackie Smith | Fashion & Accessoires | 1.70× | ||
| 15 | Aerolíneas Argentinas | Travel & Leisure | 1.69× | ||
| 16 | Bedroom | Home & Garden | 1.68× | ||
| 17 | Cruises | Travel & Leisure | 1.55× | ||
| 18 | Apartment | Business & Career | 1.54× | ||
| 19 | Air travel | Travel & Leisure | 1.52× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Indulgence | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.57× | |
| Design Affinity | PREMIUM | 0.64× | |
| Sports Activity | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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