A data profile of the people who buy, follow and care about La Voz del Interior in Argentina — modelled from more than twelve digital signal sources. La Voz del Interior has an estimated audience of 2,613,925 people in Argentina.
La Voz del Interior has an estimated audience of 2,613,925 people in Argentina. 63.6% are female, 36.4% are male, average age 42.5. Top brand affinities: Do it yourself (DIY), LinkedIn, Online newspaper, Banking, World Heritage Site.
Top brand affinities include Do it yourself (DIY), LinkedIn, Online newspaper, with strongest over-indexing on Do it yourself (DIY) (2.54× the country average).
Demographically, the La Voz del Interior audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical La Voz del Interior fan in Argentina is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the La Voz del Interior profile in Argentina.
63.6% are female, 36.4% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.5 |
| Estimated audience size | 2,613,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide La Voz del Interior audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 85.9% |
| Spain | 5.2% |
| United States | 3.3% |
The strongest cross-interests of the La Voz del Interior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Compressed natural gas | Cars & Mobility | 3.62× | ||
| 02 | World Heritage Site | Politics & Society | 2.83× | ||
| 03 | Do it yourself (DIY) | Home & Garden | 2.54× | ||
| 04 | Anne Hathaway | Movies & TV | 2.13× | ||
| 05 | Life insurance | Business & Career | 2.09× | ||
| 06 | Online newspaper | News | 2.03× | ||
| 07 | Hair removal | Beauty & Wellness | 1.95× | ||
| 08 | Renewable energy | Business & Career | 1.89× | ||
| 09 | American Airlines | Travel & Leisure | 1.85× | ||
| 10 | Crocs | Fashion & Accessoires | 1.76× | ||
| 11 | Credit (finance) | Business & Career | 1.70× | ||
| 12 | Rail transport | Travel & Leisure | 1.68× | ||
| 13 | Skyscanner | Travel & Leisure | 1.65× | ||
| 14 | Cancer awareness | Health | 1.61× | ||
| 15 | Solar energy | Home & Garden | 1.61× | ||
| 16 | Trivago | Travel & Leisure | 1.60× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Mortgage loans | Business & Career | 1.54× | ||
| 19 | Nonprofit organization | Politics & Society | 1.52× | ||
| 20 | Banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.67× | |
| DIY Mentality | THRILL | 1.60× | |
| Travelling | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Risk Appetite | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for La Voz del Interior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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