A data profile of the people who buy, follow and care about La Nación in Argentina — modelled from more than twelve digital signal sources. La Nación has an estimated audience of 9,561,817 people in Argentina.
La Nación has an estimated audience of 9,561,817 people in Argentina. 62.1% are female, 37.9% are male, average age 44.5. Top brand affinities: George Clooney, Nobel Peace Prize, Breast Cancer awareness, Pfizer, Rotten Tomatoes.
Top brand affinities include George Clooney, Nobel Peace Prize, Breast Cancer awareness, with strongest over-indexing on George Clooney (1.52× the country average).
Demographically, the La Nación audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical La Nación fan in Argentina is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for George Clooney.
The key figures that characterise the La Nación profile in Argentina.
62.1% are female, 37.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 44.5 |
| Estimated audience size | 9,561,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide La Nación audience comes from Argentina.
| Country | Share |
|---|---|
| Argentina | 48.5% |
| Spain | 8.0% |
| United States | 6.3% |
The strongest cross-interests of the La Nación audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vaccine-preventable diseases | Health | 1.82× | ||
| 02 | Breast Cancer awareness | Health | 1.64× | ||
| 03 | Kippah | Fashion & Accessoires | 1.63× | ||
| 04 | Pfizer | Health | 1.62× | ||
| 05 | Lung cancer awareness | Health | 1.61× | ||
| 06 | Nobel Peace Prize | Politics & Society | 1.59× | ||
| 07 | World Wide Fund for Nature | Politics & Society | 1.59× | ||
| 08 | Rotten Tomatoes | Movies & TV | 1.55× | ||
| 09 | George Clooney | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Career Orientation | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for La Nación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.