Rascasse Audience Intelligence

La Nación Audience in United States

A data profile of the people who buy, follow and care about La Nación in United States — modelled from more than twelve digital signal sources. La Nación has an estimated audience of 1,235,143 people in United States.

#623among Website / Newspaper / Magazine in United States#136in News

The average La Nación fan in United States is 37.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include El País, Las Vegas, Prison Break, with strongest over-indexing on El País (27.7× the country average).

Demographically, the La Nación audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Nación fan in United States is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Nación profile in United States.

Audience size
1.2M
in United States
Gender
45.9%♀
54.1% male
Age
37.8
average years
Country rank
#20429
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Nación

45.9% are female, 54.1% are male, average age 37.8.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for La Nación audience in United States
MetricValue
Female45.9%
Male54.1%
Average age37.8
Estimated audience size1,235,143
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the La Nación audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

6.3%

of the worldwide La Nación audience comes from United States.

Worldwide audience distribution share by country for La Nación
CountryShare
Argentina48.5%
Spain8.0%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Nación audience in United States is strongest.

Fig. 05

Top regions by affinity

La Nación fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K8.09×
02Washington, District of Columbia~20K6.07×
03New York~100K2.04×
04Maryland~40K1.69×
05Massachusetts~40K1.61×
06California~200K1.54×
07Connecticut~20K1.52×
08New Jersey~50K1.48×
09Texas~100K1.25×
10Virginia~40K1.24×
11Nevada~10K1.22×
12Hawaii~6K1.06×
13New Mexico~6K1.02×
14West Virginia~6K0.99×
15Illinois~40K0.93×
16Rhode Island~4K0.93×
17South Carolina~20K0.92×
18Georgia~30K0.90×
19Arizona~20K0.90×
20Colorado~20K0.88×
21Utah~10K0.87×
22North Carolina~30K0.80×
23Washington~20K0.79×
24Alaska~2K0.71×
25Delaware~2K0.66×
26Vermont~1K0.65×
27Nebraska~4K0.64×
28New Hampshire~3K0.64×
29Pennsylvania~30K0.63×
30Michigan~20K0.63×
31Missouri~10K0.62×
32Oregon~9K0.62×
33South Dakota~2K0.62×
34Ohio~20K0.61×
35North Dakota~2K0.60×
36Wisconsin~10K0.59×
37Kansas~6K0.59×
38Maine~2K0.57×
39Montana~2K0.53×
40Minnesota~9K0.51×
41Oklahoma~7K0.51×
42Idaho~3K0.49×
43Tennessee~10K0.47×
44Alabama~8K0.45×
45Kentucky~7K0.45×
46Mississippi~4K0.43×
47Louisiana~7K0.42×
48Indiana~9K0.41×
49Arkansas~4K0.40×
50Iowa~4K0.38×
Fig. 06

Affinity by region

Affinity by region — La Nación, United States
0.38×1.00×8.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Nación audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Nación audience
#·InterestCategoryAffinity×
01El PaísNews27.70×
02Prison BreakMovies & TV18.10×
03Atlético MadridSports13.03×
04Saw (franchise)Movies & TV11.75×
05MadridTravel & Leisure11.05×
06Colorado RockiesSports8.27×
07BarcelonaTravel & Leisure8.05×
08La LigaSports6.68×
09Las VegasTravel & Leisure5.22×
10Milwaukee BrewersSports5.02×
11Solar energyHome & Garden4.78×
12Spanish languagePolitics & Society4.47×
13Real Madrid C.F.Sports4.25×
14Renewable energyBusiness & Career4.06×
15FC BarcelonaSports3.48×
16Mortgage loansBusiness & Career3.36×
17Discount storesShopping2.93×
18Classical musicMusic & Radio2.79×
19Shopping mallsShopping2.62×
20WalgreensShopping2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Nación audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Nación audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
Convenience OrientationPREMIUM1.76×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Nación audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.52×
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Nación have in United States?

La Nación has an estimated audience of 1,235,143 people in United States, concentrated in Florida and California.

02

What is the gender split and age of La Nación fans?

45.9% of La Nación fans are female, 54.1% are male, with an average age of 37.8 years.

03

Which brands do La Nación fans like most?

La Nación fans show strongest brand affinity for El País (27.7×), Las Vegas (5.22×), and Prison Break (18.1×) over the country average.

04

Where do La Nación fans live in United States?

La Nación fans in United States are most concentrated in Florida (reach ~700K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do La Nación fans also like?

Beyond La Nación itself, the audience over-indexes on Las Vegas (5.22×), Prison Break (18.1×), Solar energy (4.78×), and Real Madrid C.F. (4.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See La Nación audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Nación. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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