A data profile of the people who buy, follow and care about WhatsApp in Argentina — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 7,789,746 people in Argentina.
WhatsApp has an estimated audience of 7,789,746 people in Argentina. 59.1% are female, 40.9% are male, average age 37.6.
The key figures that characterise the WhatsApp profile in Argentina.
59.1% are female, 40.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 37.6 |
| Estimated audience size | 7,789,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide WhatsApp audience comes from Argentina.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.3% |
| Brazil | 4.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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