A data profile of the people who buy, follow and care about Pinterest in Argentina — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 5,133,379 people in Argentina.
Pinterest has an estimated audience of 5,133,379 people in Argentina. 69.2% are female, 30.8% are male, average age 35.7. Top brand affinities: LinkedIn, Picture frame, Greeting card, Scrapbooking, Personal organizer.
Top brand affinities include LinkedIn, Picture frame, Greeting card, with strongest over-indexing on LinkedIn (1.62× the country average).
Demographically, the Pinterest audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Pinterest fan in Argentina is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Pinterest profile in Argentina.
69.2% are female, 30.8% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 35.7 |
| Estimated audience size | 5,133,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Pinterest audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 3.44× | ||
| 02 | Craftsy | Internet & Social Media | 2.50× | ||
| 03 | Palo Alto, California | Travel & Leisure | 2.41× | ||
| 04 | Cardmaking | Kids & Family | 2.36× | ||
| 05 | Hobbycraft | Home & Garden | 2.01× | ||
| 06 | Journal | News | 1.83× | ||
| 07 | Personal organizer | Fashion & Accessoires | 1.76× | ||
| 08 | Software design pattern | Technology & Electronics | 1.69× | ||
| 09 | Greeting card | Kids & Family | 1.67× | ||
| 10 | Online fashion shop | Shopping | 1.65× | ||
| 11 | Denim skirt | Fashion & Accessoires | 1.64× | ||
| 12 | Internet & Social Media | 1.62× | |||
| 13 | The Blonde Salad by Chiara Ferragni | Fashion & Accessoires | 1.62× | ||
| 14 | Picture frame | Home & Garden | 1.61× | ||
| 15 | Scrapbooking | Kids & Family | 1.61× | ||
| 16 | Notebook | Technology & Electronics | 1.58× | ||
| 17 | Rhodia | Business & Career | 1.58× | ||
| 18 | manualidades facilisimo.com | Home & Garden | 1.54× | ||
| 19 | Driveway | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.99× | |
| Sports Activity | POWER | 0.94× | |
| Career Orientation | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Individualism | JOY | 0.72× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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