A data profile of the people who buy, follow and care about Papyrus in India — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 4,706,314 people in India.
Papyrus has an estimated audience of 4,706,314 people in India. 28.9% are female, 71.1% are male, average age 36.4. Top brand affinities: Library, Thai Airways, Ryan Gosling, Instant messaging, All Nippon Airways.
Top brand affinities include Library, Thai Airways, Ryan Gosling, with strongest over-indexing on Library (7.79× the country average).
Demographically, the Papyrus audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Papyrus fan in India is more male, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Library.
The key figures that characterise the Papyrus profile in India.
28.9% are female, 71.1% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 36.4 |
| Estimated audience size | 4,706,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Papyrus audience comes from India.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.1% |
| India | 6.6% |
The strongest cross-interests of the Papyrus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 12.22× | ||
| 02 | Motorboat | Cars & Mobility | 10.80× | ||
| 03 | Ryan Gosling | Movies & TV | 10.49× | ||
| 04 | All Nippon Airways | Travel & Leisure | 9.57× | ||
| 05 | Vietnam Airlines | Travel & Leisure | 8.36× | ||
| 06 | Library | Literature | 7.79× | ||
| 07 | Monopoly (game) | Games | 7.50× | ||
| 08 | Japan Airlines | Travel & Leisure | 6.92× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 5.36× | ||
| 10 | Anne Hathaway | Movies & TV | 4.93× | ||
| 11 | NASDAQ | Business & Career | 4.55× | ||
| 12 | Private equity | Business & Career | 4.24× | ||
| 13 | Tom Cruise | Movies & TV | 3.74× | ||
| 14 | Career development | Business & Career | 2.89× | ||
| 15 | Instant messaging | Internet & Social Media | 2.46× | ||
| 16 | Wikipedia | Internet & Social Media | 2.21× | ||
| 17 | Technology & Electronics | 2.05× | |||
| 18 | Psychology | Business & Career | 1.87× | ||
| 19 | Family | Kids & Family | 1.55× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.24× | |
| Quality Awareness | PREMIUM | 3.17× | |
| Career Orientation | POWER | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.54× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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