A data profile of the people who buy, follow and care about Papyrus in Brazil — modelled from more than twelve digital signal sources. Papyrus has an estimated audience of 3,879,760 people in Brazil.
Papyrus has an estimated audience of 3,879,760 people in Brazil. 64.6% are female, 35.4% are male, average age 43.8. Top brand affinities: Submarino, Harry Potter, Malaysia Airlines, Dafiti, Coritiba Foot Ball Club.
Top brand affinities include Submarino, Harry Potter, Malaysia Airlines, with strongest over-indexing on Submarino (6.29× the country average).
Demographically, the Papyrus audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Papyrus fan in Brazil is more female, around 43.8 years old, with strong Individualism tendencies and a notable affinity for Submarino.
The key figures that characterise the Papyrus profile in Brazil.
64.6% are female, 35.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 43.8 |
| Estimated audience size | 3,879,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Papyrus audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.1% |
| India | 6.6% |
The strongest cross-interests of the Papyrus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 7.69× | ||
| 02 | Submarino | Shopping | 6.29× | ||
| 03 | Kate Winslet | Movies & TV | 5.98× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 5.91× | ||
| 05 | Herbalism | Health | 5.22× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 4.89× | ||
| 07 | Meryl Streep | Movies & TV | 4.62× | ||
| 08 | Charlize Theron | Movies & TV | 4.35× | ||
| 09 | Jennifer Aniston | Movies & TV | 4.14× | ||
| 10 | Henry Cavill | Movies & TV | 3.73× | ||
| 11 | Dafiti | Fashion & Accessoires | 2.70× | ||
| 12 | Anne Hathaway | Movies & TV | 2.54× | ||
| 13 | Microwave oven | Home & Garden | 2.51× | ||
| 14 | Brad Pitt | Movies & TV | 2.42× | ||
| 15 | Coritiba Foot Ball Club | Sports | 2.33× | ||
| 16 | Centauro | Cars & Mobility | 2.26× | ||
| 17 | MSN | News | 2.04× | ||
| 18 | Netshoes | Shopping | 1.65× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.96× | |
| Convenience Orientation | PREMIUM | 2.46× | |
| Family Orientation | CONSERVATISM | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Quality Awareness | PREMIUM | 0.55× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Papyrus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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