A data profile of the people who buy, follow and care about Online advertising in India — modelled from more than twelve digital signal sources. Online advertising has an estimated audience of 4,692,832 people in India.
Online advertising has an estimated audience of 4,692,832 people in India. 26.1% are female, 73.9% are male, average age 32.3. Top brand affinities: Instant messaging, Email, Social media marketing, Artificial intelligence, Wikipedia.
Top brand affinities include Instant messaging, Email, Social media marketing, with strongest over-indexing on Instant messaging (2.03× the country average).
Demographically, the Online advertising audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Online advertising fan in India is more male, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Online advertising profile in India.
26.1% are female, 73.9% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 32.3 |
| Estimated audience size | 4,692,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Online advertising audience comes from India.
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Online advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 2.89× | ||
| 02 | Social media marketing | Business & Career | 2.26× | ||
| 03 | Technology & Electronics | 2.06× | |||
| 04 | Instant messaging | Internet & Social Media | 2.03× | ||
| 05 | Drop shipping | Shopping | 2.02× | ||
| 06 | International education | Business & Career | 1.98× | ||
| 07 | Retail banking | Business & Career | 1.89× | ||
| 08 | Wikipedia | Internet & Social Media | 1.73× | ||
| 09 | Volunteering | Politics & Society | 1.70× | ||
| 10 | Artificial intelligence | Technology & Electronics | 1.67× | ||
| 11 | Young's | Food & Beverages | 1.64× | ||
| 12 | True Detective | Movies & TV | 1.63× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.63× | ||
| 14 | Drawing | Home & Garden | 1.61× | ||
| 15 | Toys | Games | 1.59× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.57× | ||
| 17 | Cloud computing | Technology & Electronics | 1.54× | ||
| 18 | Desserts | Food & Beverages | 1.54× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Community Orientation | OPEN | 1.42× | |
| Mindfulness | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.