A data profile of the people who buy, follow and care about Online advertising in France — modelled from more than twelve digital signal sources. Online advertising has an estimated audience of 3,013,313 people in France.
Online advertising has an estimated audience of 3,013,313 people in France. 56.4% are female, 43.6% are male, average age 44.7. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Girl power, Islamic banking.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (305.09× the country average).
Demographically, the Online advertising audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Online advertising fan in France is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Online advertising profile in France.
56.4% are female, 43.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.7 |
| Estimated audience size | 3,013,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Online advertising audience comes from France.
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Online advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 305.09× | ||
| 02 | Selfridges | Shopping | 272.45× | ||
| 03 | Islamic banking | Business & Career | 31.71× | ||
| 04 | Christmas tree | Kids & Family | 28.02× | ||
| 05 | Girl power | Politics & Society | 27.94× | ||
| 06 | Christmas Gift | Kids & Family | 25.62× | ||
| 07 | Modanisa | Fashion & Accessoires | 22.69× | ||
| 08 | Raincoat | Fashion & Accessoires | 18.88× | ||
| 09 | Sexology | Kids & Family | 16.70× | ||
| 10 | Breast Cancer awareness | Health | 12.14× | ||
| 11 | Sustainable products | Politics & Society | 9.67× | ||
| 12 | Doctor of Medicine | Business & Career | 9.44× | ||
| 13 | Dentistry | Business & Career | 7.74× | ||
| 14 | Broadcasting of sports events | Movies & TV | 7.10× | ||
| 15 | Kitchen garden | Home & Garden | 6.19× | ||
| 16 | Zara Home | Home & Garden | 5.65× | ||
| 17 | Self-employment | Business & Career | 3.74× | ||
| 18 | Google Drive | Technology & Electronics | 3.69× | ||
| 19 | Innovation | Business & Career | 2.63× | ||
| 20 | Google Maps | Internet & Social Media | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.46× | |
| Patriotism | CONSERVATISM | 1.93× | |
| Career Orientation | POWER | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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