Online advertising Audience in Germany
Online advertising has an estimated audience of 3,965,878 people in Germany. 54.0% are female, 46.0% are male, average age 41.8. Top brand affinities: Goon, Cuba Gooding Jr., Inductive charging, Goop, Goose (band).
Top brand affinities include Goon, Cuba Gooding Jr., Inductive charging, with strongest over-indexing on Goon (22.28× the country average). Demographically, the Online advertising audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Online advertising fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.8 |
| Estimated audience size | 3,965,878 |
Audience persona
The typical Online advertising fan in Germany is balanced, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Goon.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 22.28× | Movies & TV |
| Cuba Gooding Jr. | 20.44× | Movies & TV |
| Inductive charging | 18.51× | Home & Garden |
| Goop | 17.46× | Internet & Social Media |
| Goose (band) | 19.05× | Pets & Animals |
| Goosebumps (film) | 19.66× | Movies & TV |
| Goof | 18.69× | Movies & TV |
| Gil Ofarim | 1.84× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Yeo Jin-goo | 21.3× | Movies & TV |
| Škoda Kodiaq | 2.15× | Cars & Mobility |
| Gordita | 18.49× | Food & Beverages |
| Home Delivery | 2.03× | Food & Beverages |
| Jin Goo | 19.38× | Movies & TV |
| Song Il-gook | 20.18× | Movies & TV |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Hypertext | 1.67× | Technology & Electronics |
| Maracaibo | 16.93× | Travel & Leisure |
| Gilbert Burns (fighter) | 8.34× | Sports |
| Keeper (password manager) | 2.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
See Online advertising audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.