A data profile of the people who buy, follow and care about Online advertising in United Kingdom — modelled from more than twelve digital signal sources. Online advertising has an estimated audience of 2,936,124 people in United Kingdom.
The average Online advertising fan in United Kingdom is 44.9 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Google Maps, Google Drive, Muslim holidays, with strongest over-indexing on Google Maps (2.58× the country average).
Demographically, the Online advertising audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Online advertising fan in United Kingdom is balanced, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Online advertising profile in United Kingdom.
54.4% are female, 45.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.9 |
| Estimated audience size | 2,936,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Online advertising audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
Where the Online advertising audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.23× | |
| 02 | Yorkshire and the Humber | ~300K | 1.12× | |
| 03 | East of England | ~300K | 1.05× | |
| 04 | South East | ~400K | 1.00× | |
| 05 | South West | ~200K | 1.00× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | East Midlands | ~200K | 0.95× | |
| 08 | North West | ~300K | 0.86× |
The strongest cross-interests of the Online advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muslim holidays | Politics & Society | 6.88× | ||
| 02 | International education | Business & Career | 4.40× | ||
| 03 | Freelancer | Business & Career | 3.55× | ||
| 04 | Affiliate marketing | Business & Career | 3.06× | ||
| 05 | Self-employment | Business & Career | 3.04× | ||
| 06 | Motivational speaking | Business & Career | 2.62× | ||
| 07 | Google Maps | Internet & Social Media | 2.58× | ||
| 08 | Google Drive | Technology & Electronics | 2.56× | ||
| 09 | Cloud computing | Technology & Electronics | 2.51× | ||
| 10 | Livemusic | Music & Radio | 2.30× | ||
| 11 | Office 365 | Technology & Electronics | 2.28× | ||
| 12 | Artificial intelligence | Technology & Electronics | 2.27× | ||
| 13 | Digital photography | Business & Career | 2.05× | ||
| 14 | Philanthropy | Arts & Culture | 2.03× | ||
| 15 | Innovation | Business & Career | 1.98× | ||
| 16 | Activism | Politics & Society | 1.94× | ||
| 17 | Self-love | Health | 1.74× | ||
| 18 | Property finder | Home & Garden | 1.67× | ||
| 19 | Wikipedia | Internet & Social Media | 1.64× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.92× | |
| Career Orientation | POWER | 1.54× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Design Affinity | PREMIUM | 0.90× | |
| Sports Activity | POWER | 0.93× |
Online advertising has an estimated audience of 2,936,124 people in United Kingdom, concentrated in South East and East of England.
54.4% of Online advertising fans are female, 45.6% are male, with an average age of 44.9 years.
Online advertising fans show strongest brand affinity for Google Maps (2.58×), Google Drive (2.56×), and Muslim holidays (6.88×) over the country average.
Online advertising fans in United Kingdom are most concentrated in South East (reach ~400K), East of England (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online advertising itself, the audience over-indexes on Google Drive (2.56×), Muslim holidays (6.88×), Self-employment (3.04×), and Cloud computing (2.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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