A data profile of the people who buy, follow and care about Online advertising in Brazil — modelled from more than twelve digital signal sources. Online advertising has an estimated audience of 4,584,972 people in Brazil.
Online advertising has an estimated audience of 4,584,972 people in Brazil. 56.9% are female, 43.1% are male, average age 43.3. Top brand affinities: Instagram, Rock music, Email, Pop music, MSN.
Top brand affinities include Instagram, Rock music, Email, with strongest over-indexing on Instagram (1.66× the country average).
Demographically, the Online advertising audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Online advertising fan in Brazil is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Online advertising profile in Brazil.
56.9% are female, 43.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.3 |
| Estimated audience size | 4,584,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Online advertising audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.9% |
| India | 5.3% |
| Brazil | 5.2% |
The strongest cross-interests of the Online advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 1.92× | ||
| 02 | MSN | News | 1.78× | ||
| 03 | Technology & Electronics | 1.75× | |||
| 04 | Soulmate | Kids & Family | 1.75× | ||
| 05 | Taiwan | Travel & Leisure | 1.71× | ||
| 06 | Internet & Social Media | 1.66× | |||
| 07 | Rede Record | Movies & TV | 1.65× | ||
| 08 | Career development | Business & Career | 1.63× | ||
| 09 | Yahoo! | Internet & Social Media | 1.63× | ||
| 10 | Liam Neeson | Movies & TV | 1.60× | ||
| 11 | James Marsden | Movies & TV | 1.58× | ||
| 12 | Singapore | Travel & Leisure | 1.58× | ||
| 13 | Rock music | Music & Radio | 1.57× | ||
| 14 | Wearable technology | Technology & Electronics | 1.57× | ||
| 15 | Pop music | Music & Radio | 1.56× | ||
| 16 | Colcci | Fashion & Accessoires | 1.56× | ||
| 17 | Designer clothing | Fashion & Accessoires | 1.55× | ||
| 18 | Massive open online course | Business & Career | 1.55× | ||
| 19 | Hip hop music | Music & Radio | 1.54× | ||
| 20 | mulheres | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Career Orientation | POWER | 1.37× | |
| Mindfulness | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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