Digital television Audience in Italy
Digital television has an estimated audience of 10,369,971 people in Italy. 46.2% are female, 53.8% are male, average age 45.5. Top brand affinities: Google Drive, Instant messaging, Dentistry, University, TikTok.
Top brand affinities include Google Drive, Instant messaging, Dentistry, with strongest over-indexing on Google Drive (5.38× the country average). Demographically, the Digital television audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Category: Movies & TV · Type: Topic
Demographics of Digital television fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 45.5 |
| Estimated audience size | 10,369,971 |
Audience persona
The typical Digital television fan in Italy is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 5.38× | Technology & Electronics |
| Instant messaging | 3.11× | Internet & Social Media |
| Dentistry | 3.62× | Business & Career |
| University | 2.29× | Business & Career |
| TikTok | 1.82× | Internet & Social Media |
| General practitioner | 3.15× | Health |
| Slovenia | 2.36× | Travel & Leisure |
| Video games | 1.53× | Games |
| High-definition television | 2.01× | Technology & Electronics |
| Expert (company) | 2.85× | Shopping |
| Wikipedia | 2.15× | Internet & Social Media |
| Bars | 1.54× | Travel & Leisure |
| OLED | 5.05× | Technology & Electronics |
| Voucher | 2.62× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Mediaset | 2.2× | Technology & Electronics |
| AutoScout24 | 1.83× | Cars & Mobility |
| Borsa Italiana | 1.6× | Business & Career |
| Google Maps | 1.64× | Internet & Social Media |
| Canada | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| Extroversion | THRILL | 1.09 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
See Digital television audiences in other countries
- Digital television — Germany
- Digital television — United States
- Digital television — United Kingdom
- Digital television — France
- Digital television — Spain
- Digital television — Brazil
- Digital television — Japan
- Digital television — South Korea
- Digital television — India
- Digital television — Canada
- Digital television — Mexico
More Movies & TV audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.