A data profile of the people who buy, follow and care about Digital television in Italy — modelled from more than twelve digital signal sources. Digital television has an estimated audience of 10,369,971 people in Italy.
Digital television has an estimated audience of 10,369,971 people in Italy. 46.2% are female, 53.8% are male, average age 45.5. Top brand affinities: Wikipedia, Satire, Google Drive, WhatsApp, Genetics.
Top brand affinities include Wikipedia, Satire, Google Drive, with strongest over-indexing on Wikipedia (5.88× the country average).
Demographically, the Digital television audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Digital television fan in Italy is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital television profile in Italy.
46.2% are female, 53.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 45.5 |
| Estimated audience size | 10,369,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Digital television audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.7% |
| India | 5.9% |
| Italy | 5.6% |
The strongest cross-interests of the Digital television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.88× | ||
| 02 | Satire | Literature | 4.23× | ||
| 03 | Ultra-high-definition television | Movies & TV | 4.16× | ||
| 04 | Big data | Business & Career | 4.06× | ||
| 05 | OLED | Technology & Electronics | 4.05× | ||
| 06 | Python (programming language) | Technology & Electronics | 3.90× | ||
| 07 | Google Drive | Technology & Electronics | 3.88× | ||
| 08 | Improvisation | Music & Radio | 3.18× | ||
| 09 | New Testament | Politics & Society | 3.05× | ||
| 10 | Mediaset | Technology & Electronics | 2.72× | ||
| 11 | Genetics | Kids & Family | 2.61× | ||
| 12 | Master of Business Administration | Business & Career | 2.31× | ||
| 13 | High-definition television | Technology & Electronics | 2.00× | ||
| 14 | Virtual reality | Technology & Electronics | 1.92× | ||
| 15 | Champagne | Food & Beverages | 1.82× | ||
| 16 | Viral video | Internet & Social Media | 1.76× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | Personal finance | Business & Career | 1.65× | ||
| 19 | Solar energy | Home & Garden | 1.63× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Digital television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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