High-definition television Audience in Italy
High-definition television has an estimated audience of 13,131,013 people in Italy. 45.8% are female, 54.2% are male, average age 44.2. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: DVD player, Digital television, Discounting, Floor, Dacia Duster.
The average High-definition television fan in Italy is 44.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include DVD player, Digital television, Discounting, with strongest over-indexing on DVD player (4.1× the country average). Demographically, the High-definition television audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of High-definition television fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.2 |
| Estimated audience size | 13,131,013 |
Audience persona
The typical High-definition television fan in Italy is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for DVD player.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,491,648 | 0.65× |
| Lazio | 821,939 | 0.51× |
| Sicilia | 659,464 | 0.58× |
| Campania | 570,811 | 0.39× |
| Puglia | 540,793 | 0.6× |
| Piedmont | 482,233 | 0.5× |
| Veneto | 481,894 | 0.46× |
| Emilia-Romagna | 470,445 | 0.44× |
| Calabria | 454,152 | 1.13× |
| Sardinia | 429,153 | 1.16× |
| Tuscany | 424,578 | 0.49× |
| Liguria | 419,865 | 1.14× |
| Friuli-Venezia Giulia | 395,634 | 1.6× |
| Marche | 394,650 | 1.21× |
| Abruzzo | 364,706 | 1.26× |
| Trentino-Alto Adige/Südtirol | 360,017 | 1.45× |
| Basilicata | 324,596 | 2.71× |
| Umbria | 276,620 | 1.3× |
| Molise | 102,345 | 1.64× |
| Aosta Valley | 26,553 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DVD player | 4.1× | Technology & Electronics |
| Digital television | 2× | Movies & TV |
| Discounting | 1.55× | Shopping |
| Floor | 1.81× | Home & Garden |
| Dacia Duster | 3.39× | Cars & Mobility |
| Snowboard | 2.06× | Sports |
| Tooth | 2.19× | Health |
| Desktop computers | 1.92× | Technology & Electronics |
| Home cinema | 3.07× | Technology & Electronics |
| Photovoltaics | 2.05× | Home & Garden |
| Remote control | 2.72× | Home & Garden |
| Lawn | 1.52× | Home & Garden |
| Kylie Jenner | 2.94× | Movies & TV |
| Borussia Dortmund | 2.32× | Sports |
| Audio equipment | 1.74× | Technology & Electronics |
| Digital electronics | 1.75× | Technology & Electronics |
| Urban horticulture | 1.71× | Home & Garden |
| Emotional intelligence | 1.53× | Health |
| Quattroruote | 1.7× | News |
| Sportswear (fashion) | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.15 |
| Extroversion | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 1.02 |
| Indulgence | JOY | 0.98 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
See High-definition television audiences in other countries
- High-definition television — Germany
- High-definition television — United States
- High-definition television — United Kingdom
- High-definition television — France
- High-definition television — Spain
- High-definition television — Brazil
- High-definition television — Japan
- High-definition television — South Korea
- High-definition television — India
- High-definition television — Canada
- High-definition television — Mexico
More Technology & Electronics audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does High-definition television have in Italy?
High-definition television has an estimated audience of 13,131,013 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of High-definition television fans?
45.8% of High-definition television fans are female, 54.2% are male, with an average age of 44.2 years.
Which brands do High-definition television fans like most?
High-definition television fans show strongest brand affinity for DVD player (4.1×), Digital television (2×), and Discounting (1.55×) over the country average.
Where do High-definition television fans live in Italy?
High-definition television fans in Italy are most concentrated in Lombardy (reach 1,491,648), Lazio (reach 821,939), and Sicilia (reach 659,464). These three regions account for the largest share of the active audience.
What other brands do High-definition television fans also like?
Beyond High-definition television itself, the audience over-indexes on Digital television (2×), Discounting (1.55×), Floor (1.81×), and Dacia Duster (3.39×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.