A data profile of the people who buy, follow and care about High-definition television in Italy — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 13,131,013 people in Italy.
The average High-definition television fan in Italy is 44.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include DVD player, Digital television, Discounting, with strongest over-indexing on DVD player (4.1× the country average).
Demographically, the High-definition television audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical High-definition television fan in Italy is balanced, around 44.2 years old, with strong DIY Mentality tendencies and a notable affinity for DVD player.
The key figures that characterise the High-definition television profile in Italy.
45.8% are female, 54.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.2 |
| Estimated audience size | 13,131,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide High-definition television audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~100K | 1.13× | |
| 02 | Friuli-Venezia Giulia | ~300K | 1.06× | |
| 03 | Trentino-Alto Adige/Südtirol | ~300K | 1.04× | |
| 04 | Sardinia | ~400K | 1.02× | |
| 05 | Marche | ~300K | 1.02× | |
| 06 | Abruzzo | ~300K | 1.02× | |
| 07 | Umbria | ~200K | 1.02× | |
| 08 | Molise | ~60K | 1.02× | |
| 09 | Calabria | ~400K | 1.01× | |
| 10 | Liguria | ~400K | 1.01× | |
| 11 | Aosta Valley | ~30K | 1.00× | |
| 12 | Puglia | ~900K | 0.96× | |
| 13 | Sicilia | ~1M | 0.95× | |
| 14 | Tuscany | ~800K | 0.95× | |
| 15 | Piedmont | ~900K | 0.94× | |
| 16 | Campania | ~1.5M | 0.93× | |
| 17 | Emilia-Romagna | ~1M | 0.93× | |
| 18 | Veneto | ~1M | 0.93× | |
| 19 | Lazio | ~1.5M | 0.90× | |
| 20 | Lombardy | ~2M | 0.86× |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DVD player | Technology & Electronics | 4.10× | ||
| 02 | Dacia Duster | Cars & Mobility | 3.39× | ||
| 03 | Home cinema | Technology & Electronics | 3.07× | ||
| 04 | Kylie Jenner | Movies & TV | 2.94× | ||
| 05 | Remote control | Home & Garden | 2.72× | ||
| 06 | Borussia Dortmund | Sports | 2.32× | ||
| 07 | Tooth | Health | 2.19× | ||
| 08 | Snowboard | Sports | 2.06× | ||
| 09 | Photovoltaics | Home & Garden | 2.05× | ||
| 10 | Digital television | Movies & TV | 2.00× | ||
| 11 | Desktop computers | Technology & Electronics | 1.92× | ||
| 12 | Floor | Home & Garden | 1.81× | ||
| 13 | Digital electronics | Technology & Electronics | 1.75× | ||
| 14 | Audio equipment | Technology & Electronics | 1.74× | ||
| 15 | Urban horticulture | Home & Garden | 1.71× | ||
| 16 | Quattroruote | News | 1.70× | ||
| 17 | Sportswear (fashion) | Fashion & Accessoires | 1.63× | ||
| 18 | Discounting | Shopping | 1.55× | ||
| 19 | Emotional intelligence | Health | 1.53× | ||
| 20 | Lawn | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.21× | |
| Quality Awareness | PREMIUM | 1.08× | |
| Luxury Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Individualism | JOY | 0.83× | |
| Mindfulness | BALANCE | 0.84× |
High-definition television has an estimated audience of 13,131,013 people in Italy, concentrated in Lombardy and Lazio.
45.8% of High-definition television fans are female, 54.2% are male, with an average age of 44.2 years.
High-definition television fans show strongest brand affinity for DVD player (4.1×), Digital television (2×), and Discounting (1.55×) over the country average.
High-definition television fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond High-definition television itself, the audience over-indexes on Digital television (2×), Discounting (1.55×), Floor (1.81×), and Snowboard (2.06×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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