A data profile of the people who buy, follow and care about Quattroruote in Italy — modelled from more than twelve digital signal sources. Quattroruote has an estimated audience of 3,926,540 people in Italy.
The average Quattroruote fan in Italy is 42.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Plug-in hybrid, Car wash, Used car, with strongest over-indexing on Plug-in hybrid (5.36× the country average).
Demographically, the Quattroruote audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Quattroruote fan in Italy is more male, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Quattroruote profile in Italy.
33.6% are female, 66.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 42.9 |
| Estimated audience size | 3,926,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Quattroruote audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.1% |
| Switzerland | 0.8% |
| Germany | 0.5% |
Where the Quattroruote audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~400K | 1.51× | |
| 02 | Emilia-Romagna | ~500K | 1.49× | |
| 03 | Tuscany | ~300K | 1.33× | |
| 04 | Lombardy | ~900K | 1.30× | |
| 05 | Veneto | ~400K | 1.28× | |
| 06 | Friuli-Venezia Giulia | ~80K | 1.13× | |
| 07 | Umbria | ~70K | 1.04× | |
| 08 | Lazio | ~500K | 1.03× | |
| 09 | Abruzzo | ~90K | 1.02× | |
| 10 | Marche | ~100K | 1.00× | |
| 11 | Trentino-Alto Adige/Südtirol | ~70K | 0.99× | |
| 12 | Liguria | ~100K | 0.89× | |
| 13 | Sicilia | ~300K | 0.84× | |
| 14 | Puglia | ~200K | 0.81× | |
| 15 | Basilicata | ~30K | 0.76× | |
| 16 | Aosta Valley | ~7K | 0.74× | |
| 17 | Campania | ~300K | 0.71× | |
| 18 | Sardinia | ~70K | 0.67× | |
| 19 | Molise | ~10K | 0.61× |
The strongest cross-interests of the Quattroruote audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 6.30× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 5.36× | ||
| 03 | Hybrid electric vehicle | Cars & Mobility | 4.68× | ||
| 04 | Carcare | Cars & Mobility | 4.61× | ||
| 05 | Auto show | Cars & Mobility | 4.34× | ||
| 06 | Antique car | Cars & Mobility | 4.18× | ||
| 07 | Car dealership | Cars & Mobility | 3.49× | ||
| 08 | Range Rover | Cars & Mobility | 3.47× | ||
| 09 | Used car | Cars & Mobility | 3.32× | ||
| 10 | Hyundai | Cars & Mobility | 3.01× | ||
| 11 | Solar energy | Home & Garden | 2.90× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.74× | ||
| 13 | Sidi | Sports | 2.72× | ||
| 14 | Sustainable energy | Home & Garden | 2.29× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.05× | ||
| 16 | Volkswagen | Cars & Mobility | 2.01× | ||
| 17 | SUVs | Cars & Mobility | 1.73× | ||
| 18 | High-definition television | Technology & Electronics | 1.70× | ||
| 19 | Subito.it | Shopping | 1.63× | ||
| 20 | Formula One | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.62× | |
| Risk Appetite | THRILL | 1.29× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Tradition | CONSERVATISM | 0.72× | |
| Mindfulness | BALANCE | 0.82× |
Quattroruote has an estimated audience of 3,926,540 people in Italy, concentrated in Lombardy and Lazio.
33.6% of Quattroruote fans are female, 66.4% are male, with an average age of 42.9 years.
Quattroruote fans show strongest brand affinity for Plug-in hybrid (5.36×), Car wash (6.3×), and Used car (3.32×) over the country average.
Quattroruote fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Emilia-Romagna (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Quattroruote itself, the audience over-indexes on Car wash (6.3×), Used car (3.32×), Car dealership (3.49×), and Škoda Auto (2.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Quattroruote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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