A data profile of the people who buy, follow and care about High-definition television in United Kingdom — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 7,244,490 people in United Kingdom.
The average High-definition television fan in United Kingdom is 41.2 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
Top brand affinities include Hair Extensions, Superman, Afrobeat, with strongest over-indexing on Hair Extensions (5.73× the country average).
Demographically, the High-definition television audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical High-definition television fan in United Kingdom is balanced, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hair Extensions.
The key figures that characterise the High-definition television profile in United Kingdom.
51.8% are female, 48.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 41.2 |
| Estimated audience size | 7,244,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide High-definition television audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
Where the High-definition television audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~300K | 1.32× | |
| 02 | Scotland | ~800K | 1.30× | |
| 03 | Wales | ~500K | 1.17× | |
| 04 | West Midlands | ~300K | 1.03× | |
| 05 | Yorkshire and the Humber | ~600K | 0.96× | |
| 06 | North East | ~300K | 0.96× | |
| 07 | South West | ~500K | 0.89× | |
| 08 | East Midlands | ~500K | 0.89× | |
| 09 | East of England | ~600K | 0.85× | |
| 10 | South East | ~800K | 0.84× | |
| 11 | North West | ~600K | 0.81× |
The strongest cross-interests of the High-definition television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair Extensions | Beauty & Wellness | 5.73× | ||
| 02 | Afrobeat | Music & Radio | 3.97× | ||
| 03 | Stone Island | Fashion & Accessoires | 3.88× | ||
| 04 | Isabel Marant | Fashion & Accessoires | 3.70× | ||
| 05 | Everton F.C. | Sports | 3.17× | ||
| 06 | Sabrina Carpenter | Music & Radio | 2.89× | ||
| 07 | Melania Trump | Politics & Society | 2.83× | ||
| 08 | Rory McIlroy | Sports | 2.66× | ||
| 09 | Maltese (dog) | Pets & Animals | 2.62× | ||
| 10 | Harvey Nichols | Shopping | 2.54× | ||
| 11 | Harrods | Shopping | 2.18× | ||
| 12 | Mumsnet | Kids & Family | 2.17× | ||
| 13 | New Look | Fashion & Accessoires | 2.03× | ||
| 14 | Aston Villa F.C. | Sports | 1.97× | ||
| 15 | Superman | Movies & TV | 1.94× | ||
| 16 | Musical instrument | Music & Radio | 1.81× | ||
| 17 | Harry Potter | Movies & TV | 1.65× | ||
| 18 | Rugby union | Sports | 1.64× | ||
| 19 | Waitrose | Shopping | 1.56× | ||
| 20 | Donald Trump | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.01× | |
| Social Media Usage | JOY | 1.00× | |
| Tradition | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Individualism | JOY | 0.75× |
High-definition television has an estimated audience of 7,244,490 people in United Kingdom, concentrated in Scotland and South East.
51.8% of High-definition television fans are female, 48.2% are male, with an average age of 41.2 years.
High-definition television fans show strongest brand affinity for Hair Extensions (5.73×), Superman (1.94×), and Afrobeat (3.97×) over the country average.
High-definition television fans in United Kingdom are most concentrated in Scotland (reach ~800K), South East (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond High-definition television itself, the audience over-indexes on Superman (1.94×), Afrobeat (3.97×), Harrods (2.18×), and Melania Trump (2.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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