Rascasse Audience Intelligence

High-definition television Audience in Germany

A data profile of the people who buy, follow and care about High-definition television in Germany — modelled from more than twelve digital signal sources. High-definition television has an estimated audience of 5,009,473 people in Germany.

#661among Topic in Germany#60in Technology & Electronics

The average High-definition television fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Borussia Dortmund, Bundesliga, with strongest over-indexing on FC Bayern Munich (1.68× the country average).

Demographically, the High-definition television audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical High-definition television fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Munich.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High-definition television profile in Germany.

Audience size
5M
in Germany
Gender
38.0%♀
62.0% male
Age
39.1
average years
Country rank
#1057
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High-definition television fans

38.0% are female, 62.0% are male, average age 39.1.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for High-definition television audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age39.1
Estimated audience size5,009,473
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the High-definition television audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.2%

of the worldwide High-definition television audience comes from Germany.

Worldwide audience distribution share by country for High-definition television
CountryShare
United States21.9%
Brazil6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High-definition television audience in Germany is strongest.

Fig. 05

Top regions by affinity

High-definition television fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.19×
02Sachsen-Anhalt~100K1.15×
03Brandenburg~200K1.10×
04Mecklenburg-Vorpommern~100K1.10×
05Thüringen~100K1.06×
06Nordrhein-Westfalen~1M1.00×
07Schleswig-Holstein~200K0.99×
08Niedersachsen~500K0.98×
09Bremen~40K0.97×
10Hessen~400K0.96×
11Rheinland-Pfalz~200K0.96×
12Saarland~60K0.96×
13Berlin~200K0.95×
14Baden-Württemberg~600K0.90×
15Hamburg~100K0.89×
16Bayern~700K0.85×
Fig. 06

Affinity by region

Affinity by region — High-definition television, Germany
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High-definition television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High-definition television audience
#·InterestCategoryAffinity×
01Sport BildSports2.94×
02KickerSports2.37×
03Digital televisionMovies & TV2.18×
04Internet televisionTechnology & Electronics2.12×
05Digital electronicsTechnology & Electronics2.08×
06SportschauSports2.01×
07Television channelMovies & TV1.94×
08Pay televisionMovies & TV1.93×
09Borussia DortmundSports1.75×
10FC Bayern MunichSports1.68×
11FC Schalke 04Sports1.68×
12SV Werder BremenSports1.67×
13Hamburger SVSports1.67×
14BundesligaSports1.60×
15TipicoGames1.60×
16Game of ThronesMovies & TV1.58×
17Video on demandMovies & TV1.58×
18Harry PotterMovies & TV1.57×
19Borussia MönchengladbachSports1.53×
20TwitchGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High-definition television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High-definition television audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Early Adopter MentalityPOWER1.21×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High-definition television audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.93×
Price SensitivityPREMIUM0.93×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High-definition television have in Germany?

High-definition television has an estimated audience of 5,009,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of High-definition television fans?

38.0% of High-definition television fans are female, 62.0% are male, with an average age of 39.1 years.

03

Which brands do High-definition television fans like most?

High-definition television fans show strongest brand affinity for FC Bayern Munich (1.68×), Borussia Dortmund (1.75×), and Bundesliga (1.6×) over the country average.

04

Where do High-definition television fans live in Germany?

High-definition television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do High-definition television fans also like?

Beyond High-definition television itself, the audience over-indexes on Borussia Dortmund (1.75×), Bundesliga (1.6×), Harry Potter (1.57×), and Sportschau (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See High-definition television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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