High-definition television Audience in Germany
High-definition television has an estimated audience of 5,009,473 people in Germany. 38.0% are female, 62.0% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Harry Potter, FC Bayern Munich, Bundesliga, Sport Bild.
The average High-definition television fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Harry Potter, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (1.75× the country average). Demographically, the High-definition television audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of High-definition television fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 39.1 |
| Estimated audience size | 5,009,473 |
Audience persona
The typical High-definition television fan in Germany is more male, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,161,189 | 1.06× |
| Bayern | 645,150 | 0.8× |
| Baden-Württemberg | 533,237 | 0.78× |
| Niedersachsen | 474,001 | 0.97× |
| Hessen | 332,138 | 0.87× |
| Sachsen | 331,554 | 1.35× |
| Rheinland-Pfalz | 234,483 | 0.93× |
| Berlin | 207,538 | 0.93× |
| Brandenburg | 194,507 | 1.25× |
| Schleswig-Holstein | 174,468 | 0.97× |
| Sachsen-Anhalt | 171,563 | 1.32× |
| Thüringen | 146,684 | 1.15× |
| Mecklenburg-Vorpommern | 121,252 | 1.27× |
| Hamburg | 88,376 | 0.78× |
| Saarland | 50,893 | 0.83× |
| Bremen | 31,543 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.75× | Sports |
| Harry Potter | 1.57× | Movies & TV |
| FC Bayern Munich | 1.68× | Sports |
| Bundesliga | 1.6× | Sports |
| Sport Bild | 2.94× | Sports |
| Sportschau | 2.01× | Sports |
| SV Werder Bremen | 1.67× | Sports |
| Kicker | 2.37× | Sports |
| Digital television | 2.18× | Movies & TV |
| Game of Thrones | 1.58× | Movies & TV |
| Friends | 1.56× | Movies & TV |
| Hamburger SV | 1.67× | Sports |
| FC Schalke 04 | 1.68× | Sports |
| Tipico | 1.6× | Games |
| Twitch | 1.53× | Games |
| Internet television | 2.12× | Technology & Electronics |
| Video on demand | 1.58× | Movies & TV |
| Digital electronics | 2.08× | Technology & Electronics |
| Pay television | 1.93× | Movies & TV |
| Television channel | 1.94× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Early Adopter Mentality | POWER | 1.14 |
| Extroversion | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.11 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 6.5% |
| Italy | 5.8% |
See High-definition television audiences in other countries
- High-definition television — United States
- High-definition television — United Kingdom
- High-definition television — France
- High-definition television — Italy
- High-definition television — Spain
- High-definition television — Brazil
- High-definition television — Japan
- High-definition television — South Korea
- High-definition television — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does High-definition television have in Germany?
High-definition television has an estimated audience of 5,009,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High-definition television fans?
38.0% of High-definition television fans are female, 62.0% are male, with an average age of 39.1 years.
Which brands do High-definition television fans like most?
High-definition television fans show strongest brand affinity for Borussia Dortmund (1.75×), Harry Potter (1.57×), and FC Bayern Munich (1.68×) over the country average.
Where do High-definition television fans live in Germany?
High-definition television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,161,189), Bayern (reach 645,150), and Baden-Württemberg (reach 533,237). These three regions account for the largest share of the active audience.
What other brands do High-definition television fans also like?
Beyond High-definition television itself, the audience over-indexes on Harry Potter (1.57×), FC Bayern Munich (1.68×), Bundesliga (1.6×), and Sport Bild (2.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High-definition television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.