Rascasse Audience Intelligence

Digital electronics Audience in Germany

A data profile of the people who buy, follow and care about Digital electronics in Germany — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 4,530,717 people in Germany.

#770among Topic in Germany#68in Technology & Electronics

The average Digital electronics fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mobile phone accessories, Desktop computers, Steam, with strongest over-indexing on Mobile phone accessories (13.13× the country average).

Demographically, the Digital electronics audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital electronics fan in Germany is balanced, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile phone accessories.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital electronics profile in Germany.

Audience size
4.5M
in Germany
Gender
50.1%♀
49.9% male
Age
42.5
average years
Country rank
#1235
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital electronics fans

50.1% are female, 49.9% are male, average age 42.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Digital electronics audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age42.5
Estimated audience size4,530,717
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Digital electronics audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3924%
40-4925%
50+23%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Digital electronics audience comes from Germany.

Worldwide audience distribution share by country for Digital electronics
CountryShare
United States21.1%
Brazil10.8%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital electronics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital electronics fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.39×
02Saarland~70K1.29×
03Mecklenburg-Vorpommern~90K1.08×
04Thüringen~100K1.05×
05Sachsen-Anhalt~100K1.04×
06Brandenburg~100K0.98×
07Hamburg~100K0.96×
08Schleswig-Holstein~200K0.94×
09Rheinland-Pfalz~200K0.93×
10Sachsen~200K0.91×
11Hessen~300K0.90×
12Berlin~200K0.90×
13Niedersachsen~400K0.86×
14Baden-Württemberg~500K0.82×
15Bayern~600K0.80×
16Nordrhein-Westfalen~700K0.74×
Fig. 06

Affinity by region

Affinity by region — Digital electronics, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital electronics audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics13.13×
02AlienwareTechnology & Electronics10.49×
03Multiplayer online battle arenaGames7.16×
04Big dataBusiness & Career6.69×
05Python (programming language)Technology & Electronics6.12×
06Desktop computersTechnology & Electronics5.89×
07SteamGames4.24×
08Ornamental plantHome & Garden3.70×
09PaybackShopping3.30×
10Real-time strategyGames3.25×
11Tour de FranceSports3.21×
12NatureHome & Garden2.36×
13Mobile gameGames2.33×
14VacationsTravel & Leisure2.32×
15TagesschauMovies & TV2.21×
16EmailTechnology & Electronics2.18×
17FamilyKids & Family2.07×
18TransfermarktSports1.92×
19Netto Marken-DiscountShopping1.56×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital electronics audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.59×
Quality AwarenessPREMIUM1.58×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital electronics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.80×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital electronics have in Germany?

Digital electronics has an estimated audience of 4,530,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital electronics fans?

50.1% of Digital electronics fans are female, 49.9% are male, with an average age of 42.5 years.

03

Which brands do Digital electronics fans like most?

Digital electronics fans show strongest brand affinity for Mobile phone accessories (13.13×), Desktop computers (5.89×), and Steam (4.24×) over the country average.

04

Where do Digital electronics fans live in Germany?

Digital electronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Digital electronics fans also like?

Beyond Digital electronics itself, the audience over-indexes on Desktop computers (5.89×), Steam (4.24×), Tagesschau (2.21×), and Python (programming language) (6.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Digital electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →