Digital electronics Audience in Germany
Digital electronics has an estimated audience of 4,530,717 people in Germany. 50.1% are female, 49.9% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Cocktail, Stradivarius, Combat sport, Škoda Kodiaq.
The average Digital electronics fan in Germany is 42.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Cocktail, Stradivarius, with strongest over-indexing on Progressive rock (2.22× the country average). Demographically, the Digital electronics audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digital electronics fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.5 |
| Estimated audience size | 4,530,717 |
Audience persona
The typical Digital electronics fan in Germany is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 398,497 | 0.55× |
| Nordrhein-Westfalen | 355,795 | 0.36× |
| Baden-Württemberg | 299,066 | 0.48× |
| Hessen | 265,041 | 0.77× |
| Niedersachsen | 145,930 | 0.33× |
| Thüringen | 145,041 | 1.26× |
| Sachsen-Anhalt | 140,863 | 1.2× |
| Berlin | 135,194 | 0.67× |
| Rheinland-Pfalz | 134,767 | 0.59× |
| Saarland | 134,355 | 2.41× |
| Brandenburg | 130,558 | 0.93× |
| Mecklenburg-Vorpommern | 121,638 | 1.41× |
| Bremen | 120,861 | 3.12× |
| Sachsen | 111,936 | 0.5× |
| Schleswig-Holstein | 104,930 | 0.64× |
| Hamburg | 79,405 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.22× | Music & Radio |
| Cocktail | 1.5× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.59× | Sports |
| Škoda Kodiaq | 2.19× | Cars & Mobility |
| Eden Lake | 3.67× | Movies & TV |
| Keeper (password manager) | 2.82× | Technology & Electronics |
| Golem | 2.06× | Technology & Electronics |
| Home Delivery | 1.74× | Food & Beverages |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Carrie (novel) | 3.1× | Literature |
| Volvo V60 | 2.48× | Cars & Mobility |
| Medieval fantasy | 5.72× | Literature |
| Emil Nolde | 2.62× | Arts & Culture |
| Theocracy | 5× | Music & Radio |
| Mido (footballer) | 3.02× | Sports |
| Atkins diet | 2.56× | Health |
| Glashütte | 1.81× | Travel & Leisure |
| Prozis | 1.82× | Shopping |
| Zagreb | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.66 |
| Early Adopter Mentality | POWER | 1.53 |
| Patriotism | CONSERVATISM | 1.42 |
| Sustainability | BALANCE | 1.29 |
| Sports Activity | POWER | 1.25 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
See Digital electronics audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital electronics have in Germany?
Digital electronics has an estimated audience of 4,530,717 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Digital electronics fans?
50.1% of Digital electronics fans are female, 49.9% are male, with an average age of 42.5 years.
Which brands do Digital electronics fans like most?
Digital electronics fans show strongest brand affinity for Progressive rock (2.22×), Cocktail (1.5×), and Stradivarius (1.97×) over the country average.
Where do Digital electronics fans live in Germany?
Digital electronics fans in Germany are most concentrated in Bayern (reach 398,497), Nordrhein-Westfalen (reach 355,795), and Baden-Württemberg (reach 299,066). These three regions account for the largest share of the active audience.
What other brands do Digital electronics fans also like?
Beyond Digital electronics itself, the audience over-indexes on Cocktail (1.5×), Stradivarius (1.97×), Combat sport (1.59×), and Škoda Kodiaq (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.