Rascasse Audience Intelligence

Digital electronics Audience in France

A data profile of the people who buy, follow and care about Digital electronics in France — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 2,922,382 people in France.

Digital electronics has an estimated audience of 2,922,382 people in France. 45.1% are female, 54.9% are male, average age 42.8. Top brand affinities: Love & Sex, Broadcasting of sports events, Jessica Chastain, Christmas Gift, Sex and the City.

Top brand affinities include Love & Sex, Broadcasting of sports events, Jessica Chastain, with strongest over-indexing on Love & Sex (104.9× the country average).

Demographically, the Digital electronics audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.

The typical Digital electronics fan in France is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Love & Sex.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital electronics profile in France.

Audience size
2.9M
in France
Gender
45.1%
54.9% male
Age
42.8
average years
Country rank
#1493
Topic in France
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital electronics fans

45.1% are female, 54.9% are male, average age 42.8.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Digital electronics audience in France
MetricValue
Female45.1%
Male54.9%
Average age42.8
Estimated audience size2,922,382
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Digital electronics audience in France
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Digital electronics audience comes from France.

Worldwide audience distribution share by country for Digital electronics
CountryShare
United States21.1%
Brazil10.8%
India9.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital electronics audience
#·InterestCategoryAffinity×
01Love & SexKids & Family104.90×
02Jessica ChastainMovies & TV20.00×
03BoratMovies & TV20.00×
04Ink cartridgeTechnology & Electronics19.48×
05Broadcasting of sports eventsMovies & TV14.98×
06Christmas GiftKids & Family14.56×
07Christmas treeKids & Family12.46×
08DentistryBusiness & Career9.90×
09Kitchen gardenHome & Garden8.22×
10New TestamentPolitics & Society8.16×
11Zoom lensTechnology & Electronics8.11×
12Sex and the CityMovies & TV7.51×
13Audrey TautouMovies & TV7.30×
14IPTVTechnology & Electronics6.57×
15ImprovisationMusic & Radio6.46×
16Permanent residencyBusiness & Career4.38×
17Political scienceBusiness & Career4.08×
18Cloud computingTechnology & Electronics3.12×
19La Banque postaleBusiness & Career2.24×
20Mobile gameGames2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Digital electronics audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.51×
MindfulnessBALANCE1.47×
SpiritualityBALANCE1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Digital electronics audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Family OrientationCONSERVATISM0.72×
Healthy LifestyleBALANCE0.73×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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