A data profile of the people who buy, follow and care about Digital electronics in France — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 2,922,382 people in France.
Digital electronics has an estimated audience of 2,922,382 people in France. 45.1% are female, 54.9% are male, average age 42.8. Top brand affinities: Love & Sex, Broadcasting of sports events, Jessica Chastain, Christmas Gift, Sex and the City.
Top brand affinities include Love & Sex, Broadcasting of sports events, Jessica Chastain, with strongest over-indexing on Love & Sex (104.9× the country average).
Demographically, the Digital electronics audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
The typical Digital electronics fan in France is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Digital electronics profile in France.
45.1% are female, 54.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 42.8 |
| Estimated audience size | 2,922,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Digital electronics audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 104.90× | ||
| 02 | Jessica Chastain | Movies & TV | 20.00× | ||
| 03 | Borat | Movies & TV | 20.00× | ||
| 04 | Ink cartridge | Technology & Electronics | 19.48× | ||
| 05 | Broadcasting of sports events | Movies & TV | 14.98× | ||
| 06 | Christmas Gift | Kids & Family | 14.56× | ||
| 07 | Christmas tree | Kids & Family | 12.46× | ||
| 08 | Dentistry | Business & Career | 9.90× | ||
| 09 | Kitchen garden | Home & Garden | 8.22× | ||
| 10 | New Testament | Politics & Society | 8.16× | ||
| 11 | Zoom lens | Technology & Electronics | 8.11× | ||
| 12 | Sex and the City | Movies & TV | 7.51× | ||
| 13 | Audrey Tautou | Movies & TV | 7.30× | ||
| 14 | IPTV | Technology & Electronics | 6.57× | ||
| 15 | Improvisation | Music & Radio | 6.46× | ||
| 16 | Permanent residency | Business & Career | 4.38× | ||
| 17 | Political science | Business & Career | 4.08× | ||
| 18 | Cloud computing | Technology & Electronics | 3.12× | ||
| 19 | La Banque postale | Business & Career | 2.24× | ||
| 20 | Mobile game | Games | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Mindfulness | BALANCE | 1.47× | |
| Spirituality | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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