A data profile of the people who buy, follow and care about Digital electronics in United Kingdom — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 2,950,397 people in United Kingdom.
The average Digital electronics fan in United Kingdom is 41.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Fiberglass, Political science, with strongest over-indexing on Wikipedia (7.79× the country average).
Demographically, the Digital electronics audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Digital electronics fan in United Kingdom is more male, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital electronics profile in United Kingdom.
42.8% are female, 57.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 41.8 |
| Estimated audience size | 2,950,397 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Digital electronics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
Where the Digital electronics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 1.23× | |
| 02 | East of England | ~300K | 1.01× | |
| 03 | Northern Ireland | ~90K | 1.01× | |
| 04 | South East | ~400K | 1.00× | |
| 05 | Scotland | ~300K | 1.00× | |
| 06 | South West | ~200K | 1.00× | |
| 07 | West Midlands | ~100K | 1.00× | |
| 08 | Wales | ~200K | 0.99× | |
| 09 | North East | ~100K | 0.99× | |
| 10 | England | ~2M | 0.98× | |
| 11 | Yorkshire and the Humber | ~200K | 0.94× | |
| 12 | North West | ~300K | 0.90× |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiberglass | Technology & Electronics | 10.35× | ||
| 02 | Wikipedia | Internet & Social Media | 7.79× | ||
| 03 | Macau | Travel & Leisure | 5.77× | ||
| 04 | Political science | Business & Career | 5.26× | ||
| 05 | Steam | Games | 4.46× | ||
| 06 | Massively multiplayer online games | Games | 4.31× | ||
| 07 | Digital camera | Technology & Electronics | 3.94× | ||
| 08 | Sketch comedy | Movies & TV | 3.67× | ||
| 09 | Risk management | Business & Career | 3.52× | ||
| 10 | Real-time strategy | Games | 3.19× | ||
| 11 | Strategy games | Games | 3.05× | ||
| 12 | Satire | Literature | 2.50× | ||
| 13 | Mobile game | Games | 2.21× | ||
| 14 | Esso | Cars & Mobility | 2.15× | ||
| 15 | Game consoles | Technology & Electronics | 2.05× | ||
| 16 | Online games | Games | 1.85× | ||
| 17 | Google Maps | Internet & Social Media | 1.80× | ||
| 18 | Breaking news | Movies & TV | 1.67× | ||
| 19 | Hobby | Home & Garden | 1.63× | ||
| 20 | Politics | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.73× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.79× |
Digital electronics has an estimated audience of 2,950,397 people in United Kingdom, concentrated in England and South East.
42.8% of Digital electronics fans are female, 57.2% are male, with an average age of 41.8 years.
Digital electronics fans show strongest brand affinity for Wikipedia (7.79×), Fiberglass (10.35×), and Political science (5.26×) over the country average.
Digital electronics fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Digital electronics itself, the audience over-indexes on Fiberglass (10.35×), Political science (5.26×), Risk management (3.52×), and Steam (4.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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