A data profile of the people who buy, follow and care about Harvey Nichols in United Kingdom — modelled from more than twelve digital signal sources. Harvey Nichols has an estimated audience of 5,616,773 people in United Kingdom.
The average Harvey Nichols fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include American Student Dental Association, New Look, Costco, with strongest over-indexing on American Student Dental Association (1.78× the country average).
Demographically, the Harvey Nichols audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Harvey Nichols fan in United Kingdom is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for American Student Dental Association.
The key figures that characterise the Harvey Nichols profile in United Kingdom.
67.3% are female, 32.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 41.2 |
| Estimated audience size | 5,616,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Harvey Nichols audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 97.3% |
| Saudi Arabia | 0.7% |
| Hong Kong | 0.6% |
Where the Harvey Nichols audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 2.58× | |
| 02 | Scotland | ~900K | 1.75× | |
| 03 | West Midlands | ~400K | 1.54× | |
| 04 | England | ~4M | 1.25× | |
| 05 | North East | ~200K | 0.87× | |
| 06 | South East | ~600K | 0.83× | |
| 07 | South West | ~300K | 0.74× | |
| 08 | East Midlands | ~200K | 0.55× | |
| 09 | Wales | ~200K | 0.54× | |
| 10 | Northern Ireland | ~90K | 0.51× | |
| 11 | East of England | ~300K | 0.49× | |
| 12 | North West | ~300K | 0.45× |
The strongest cross-interests of the Harvey Nichols audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 4.21× | ||
| 02 | Moda Feminina | Fashion & Accessoires | 3.65× | ||
| 03 | Beauty tips | Beauty & Wellness | 3.45× | ||
| 04 | YouTube Music | Internet & Social Media | 3.18× | ||
| 05 | Health And Beauty | Beauty & Wellness | 3.01× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 2.70× | ||
| 07 | Beauty & Fashion | Beauty & Wellness | 2.53× | ||
| 08 | New Look | Fashion & Accessoires | 2.16× | ||
| 09 | Costco | Shopping | 2.09× | ||
| 10 | Home decorating ideas | Home & Garden | 2.03× | ||
| 11 | Home Design | Home & Garden | 1.97× | ||
| 12 | Home Interior Design | Home & Garden | 1.96× | ||
| 13 | Architecture & Design | Business & Career | 1.96× | ||
| 14 | Healthy habits | Health | 1.85× | ||
| 15 | Uniqlo | Shopping | 1.84× | ||
| 16 | American Student Dental Association | Business & Career | 1.78× | ||
| 17 | River Island | Fashion & Accessoires | 1.64× | ||
| 18 | Primark | Shopping | 1.55× | ||
| 19 | Harrods | Shopping | 1.54× | ||
| 20 | Dunelm | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.25× | |
| Design Affinity | PREMIUM | 1.16× | |
| Early Adopter Mentality | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.52× | |
| Spirituality | BALANCE | 0.57× |
Harvey Nichols's target market in United Kingdom covers an estimated 5,616,773 people, concentrated in England and Yorkshire and the Humber.
67.3% of the Harvey Nichols audience are female, 32.7% are male, with an average age of 41.2 years.
Harvey Nichols fans show strongest brand affinity for American Student Dental Association (1.78×), New Look (2.16×), and Costco (2.09×) over the country average.
Harvey Nichols fans in United Kingdom are most concentrated in England (reach ~4M), Yorkshire and the Humber (reach ~1M), and Scotland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Harvey Nichols itself, the audience over-indexes on New Look (2.16×), Costco (2.09×), Health And Beauty (3.01×), and YouTube Music (3.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Harvey Nichols. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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