Rascasse Audience Intelligence

Tooth Audience in Italy

A data profile of the people who buy, follow and care about Tooth in Italy — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 3,729,539 people in Italy.

Tooth has an estimated audience of 3,729,539 people in Italy. 55.4% are female, 44.6% are male, average age 44.6. Top brand affinities: Electric toothbrush, Dentistry, Toothpaste, Toothbrush, Wikipedia.

Top brand affinities include Electric toothbrush, Dentistry, Toothpaste, with strongest over-indexing on Electric toothbrush (9.22× the country average).

Demographically, the Tooth audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.

The typical Tooth fan in Italy is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Electric toothbrush.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tooth profile in Italy.

Audience size
3.7M
in Italy
Gender
55.4%
44.6% male
Age
44.6
average years
Country rank
#1886
Topic in Italy
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tooth fans

55.4% are female, 44.6% are male, average age 44.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Tooth audience in Italy
MetricValue
Female55.4%
Male44.6%
Average age44.6
Estimated audience size3,729,539
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Tooth audience in Italy
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4921%
50+35%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Tooth audience comes from Italy.

Worldwide audience distribution share by country for Tooth
CountryShare
United States17.3%
Brazil9.1%
Japan6.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tooth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tooth audience
#·InterestCategoryAffinity×
01Electric toothbrushHealth9.22×
02ToothpasteBeauty & Wellness6.70×
03ToothbrushBeauty & Wellness6.42×
04MouthwashHealth4.92×
05Borussia DortmundSports4.59×
06Action role-playing gameGames4.38×
07DentistryBusiness & Career4.11×
08Tooth brushingHealth3.69×
09Doctor of MedicineBusiness & Career2.93×
10WikipediaInternet & Social Media2.82×
11High-definition televisionTechnology & Electronics2.19×
12Sustainable energyHome & Garden2.18×
13Adriatic SeaTravel & Leisure2.17×
14Renewable energyBusiness & Career1.88×
15InnovationBusiness & Career1.85×
16Singer-songwriterMusic & Radio1.81×
17Financial servicesBusiness & Career1.75×
18CoopFood & Beverages1.66×
19SuperEnalottoGames1.57×
20Health careBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tooth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tooth audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.08×
Community OrientationOPEN1.53×
Family OrientationCONSERVATISM1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tooth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
PatriotismCONSERVATISM0.89×
DIY MentalityTHRILL0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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