A data profile of the people who buy, follow and care about Tooth in Italy — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 3,729,539 people in Italy.
Tooth has an estimated audience of 3,729,539 people in Italy. 55.4% are female, 44.6% are male, average age 44.6. Top brand affinities: Electric toothbrush, Dentistry, Toothpaste, Toothbrush, Wikipedia.
Top brand affinities include Electric toothbrush, Dentistry, Toothpaste, with strongest over-indexing on Electric toothbrush (9.22× the country average).
Demographically, the Tooth audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Tooth fan in Italy is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Electric toothbrush.
The key figures that characterise the Tooth profile in Italy.
55.4% are female, 44.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.6 |
| Estimated audience size | 3,729,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 35% |
of the worldwide Tooth audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
The strongest cross-interests of the Tooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric toothbrush | Health | 9.22× | ||
| 02 | Toothpaste | Beauty & Wellness | 6.70× | ||
| 03 | Toothbrush | Beauty & Wellness | 6.42× | ||
| 04 | Mouthwash | Health | 4.92× | ||
| 05 | Borussia Dortmund | Sports | 4.59× | ||
| 06 | Action role-playing game | Games | 4.38× | ||
| 07 | Dentistry | Business & Career | 4.11× | ||
| 08 | Tooth brushing | Health | 3.69× | ||
| 09 | Doctor of Medicine | Business & Career | 2.93× | ||
| 10 | Wikipedia | Internet & Social Media | 2.82× | ||
| 11 | High-definition television | Technology & Electronics | 2.19× | ||
| 12 | Sustainable energy | Home & Garden | 2.18× | ||
| 13 | Adriatic Sea | Travel & Leisure | 2.17× | ||
| 14 | Renewable energy | Business & Career | 1.88× | ||
| 15 | Innovation | Business & Career | 1.85× | ||
| 16 | Singer-songwriter | Music & Radio | 1.81× | ||
| 17 | Financial services | Business & Career | 1.75× | ||
| 18 | Coop | Food & Beverages | 1.66× | ||
| 19 | SuperEnalotto | Games | 1.57× | ||
| 20 | Health care | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.08× | |
| Community Orientation | OPEN | 1.53× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Patriotism | CONSERVATISM | 0.89× | |
| DIY Mentality | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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