A data profile of the people who buy, follow and care about Tooth in United Kingdom — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 5,234,783 people in United Kingdom.
The average Tooth fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dentistry, Hobby, Volunteering, with strongest over-indexing on Dentistry (4.05× the country average).
Demographically, the Tooth audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tooth fan in United Kingdom is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Dentistry.
The key figures that characterise the Tooth profile in United Kingdom.
62.2% are female, 37.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.2 |
| Estimated audience size | 5,234,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Tooth audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
Where the Tooth audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.38× | |
| 02 | Yorkshire and the Humber | ~500K | 1.26× | |
| 03 | Wales | ~300K | 1.17× | |
| 04 | North East | ~200K | 1.10× | |
| 05 | East of England | ~500K | 1.07× | |
| 06 | Northern Ireland | ~200K | 1.01× | |
| 07 | Scotland | ~500K | 1.00× | |
| 08 | South East | ~700K | 0.95× | |
| 09 | South West | ~400K | 0.89× | |
| 10 | East Midlands | ~300K | 0.88× | |
| 11 | England | ~4M | 0.78× | |
| 12 | North West | ~400K | 0.63× |
The strongest cross-interests of the Tooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth brushing | Health | 4.56× | ||
| 02 | Dentistry | Business & Career | 4.05× | ||
| 03 | Toothpaste | Beauty & Wellness | 3.89× | ||
| 04 | Toothbrush | Beauty & Wellness | 3.49× | ||
| 05 | Adoption | Kids & Family | 2.53× | ||
| 06 | Volunteering | Politics & Society | 2.33× | ||
| 07 | Mother's Day | Kids & Family | 2.32× | ||
| 08 | Refrigerator | Home & Garden | 2.22× | ||
| 09 | Hot tub | Home & Garden | 2.19× | ||
| 10 | Esso | Cars & Mobility | 2.18× | ||
| 11 | Risk management | Business & Career | 2.16× | ||
| 12 | Wikipedia | Internet & Social Media | 2.13× | ||
| 13 | Internet & Social Media | 1.96× | |||
| 14 | Hobby | Home & Garden | 1.90× | ||
| 15 | Mobile home | Cars & Mobility | 1.85× | ||
| 16 | William Hill (bookmaker) | Games | 1.80× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Aldi | Shopping | 1.60× | ||
| 19 | Kitchen | Home & Garden | 1.59× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.22× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.78× | |
| Pet Ownership | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.90× |
Tooth has an estimated audience of 5,234,783 people in United Kingdom, concentrated in England and South East.
62.2% of Tooth fans are female, 37.8% are male, with an average age of 43.2 years.
Tooth fans show strongest brand affinity for Dentistry (4.05×), Hobby (1.9×), and Volunteering (2.33×) over the country average.
Tooth fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tooth itself, the audience over-indexes on Hobby (1.9×), Volunteering (2.33×), WhatsApp (1.96×), and Kitchen (1.59×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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