Rascasse Audience Intelligence

Tooth Audience in Germany

A data profile of the people who buy, follow and care about Tooth in Germany — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 2,944,384 people in Germany.

#1325among Topic in Germany#60in Health

The average Tooth fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toothbrush, Toothpaste, Tooth brushing, with strongest over-indexing on Toothbrush (14.38× the country average).

Demographically, the Tooth audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tooth fan in Germany is more female, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for Toothbrush.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tooth profile in Germany.

Audience size
2.9M
in Germany
Gender
56.9%♀
43.1% male
Age
41.7
average years
Country rank
#2173
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tooth fans

56.9% are female, 43.1% are male, average age 41.7.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Tooth audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age41.7
Estimated audience size2,944,384
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Tooth audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Tooth audience comes from Germany.

Worldwide audience distribution share by country for Tooth
CountryShare
United States17.3%
Brazil9.1%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tooth audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tooth fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.14×
02Baden-Württemberg~400K1.05×
03Thüringen~80K1.05×
04Sachsen~100K1.03×
05Hamburg~70K1.03×
06Bayern~500K1.02×
07Niedersachsen~300K1.01×
08Sachsen-Anhalt~80K1.01×
09Nordrhein-Westfalen~600K0.99×
10Brandenburg~90K0.99×
11Hessen~200K0.97×
12Schleswig-Holstein~100K0.96×
13Bremen~20K0.96×
14Berlin~100K0.95×
15Rheinland-Pfalz~100K0.94×
16Saarland~30K0.94×
Fig. 06

Affinity by region

Affinity by region — Tooth, Germany
0.94×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tooth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tooth audience
#·InterestCategoryAffinity×
01ToothpasteBeauty & Wellness14.44×
02ToothbrushBeauty & Wellness14.38×
03Restorative dentistryHealth14.25×
04Tooth brushingHealth12.09×
05McCaféFood & Beverages10.27×
06DentistryBusiness & Career9.01×
07MouthwashHealth7.63×
08General practitionerHealth6.23×
09Preventive healthcareHealth5.91×
10JuicerFood & Beverages5.00×
11PillowHome & Garden3.33×
12Sabrina CarpenterMusic & Radio3.23×
13Google NewsNews2.99×
14TattoosFashion & Accessoires1.88×
15WhatsAppInternet & Social Media1.87×
16DessertsFood & Beverages1.81×
17Netto Marken-DiscountShopping1.67×
18TagesschauMovies & TV1.53×
19NatureHome & Garden1.50×
20CHECK24Business & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tooth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tooth audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
IndulgenceJOY1.33×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tooth audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
DIY MentalityTHRILL0.89×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tooth have in Germany?

Tooth has an estimated audience of 2,944,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tooth fans?

56.9% of Tooth fans are female, 43.1% are male, with an average age of 41.7 years.

03

Which brands do Tooth fans like most?

Tooth fans show strongest brand affinity for Toothbrush (14.38×), Toothpaste (14.44×), and Tooth brushing (12.09×) over the country average.

04

Where do Tooth fans live in Germany?

Tooth fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tooth fans also like?

Beyond Tooth itself, the audience over-indexes on Toothpaste (14.44×), Tooth brushing (12.09×), Dentistry (9.01×), and McCafé (10.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Tooth audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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