Tooth Audience in Germany
Tooth has an estimated audience of 2,944,384 people in Germany. 56.9% are female, 43.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, Tooth brushing, Toothbrush, Toothpaste, McCafé.
The average Tooth fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, Tooth brushing, Toothbrush, with strongest over-indexing on Vacation rental (12.15× the country average). Demographically, the Tooth audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Tooth fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.7 |
| Estimated audience size | 2,944,384 |
Audience persona
The typical Tooth fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 661,645 | 1.03× |
| Bayern | 492,279 | 1.04× |
| Baden-Württemberg | 438,737 | 1.09× |
| Niedersachsen | 303,156 | 1.06× |
| Hessen | 219,187 | 0.98× |
| Sachsen | 148,621 | 1.03× |
| Rheinland-Pfalz | 139,374 | 0.94× |
| Berlin | 126,369 | 0.96× |
| Schleswig-Holstein | 100,978 | 0.96× |
| Brandenburg | 89,731 | 0.98× |
| Thüringen | 77,416 | 1.03× |
| Sachsen-Anhalt | 72,125 | 0.95× |
| Hamburg | 70,738 | 1.06× |
| Mecklenburg-Vorpommern | 57,692 | 1.03× |
| Saarland | 33,269 | 0.92× |
| Bremen | 23,808 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 12.15× | Travel & Leisure |
| Tooth brushing | 13.48× | Health |
| Toothbrush | 12.83× | Beauty & Wellness |
| Toothpaste | 12.6× | Beauty & Wellness |
| McCafé | 9.66× | Food & Beverages |
| Satire | 4.42× | Literature |
| Pillow | 4.62× | Home & Garden |
| Headphones | 5.1× | Technology & Electronics |
| Pets | 1.54× | Pets & Animals |
| Vacations | 2.23× | Travel & Leisure |
| Allgäu | 4.68× | Travel & Leisure |
| Preventive healthcare | 3.83× | Health |
| Juicer | 6.62× | Food & Beverages |
| German television comedy | 4.46× | Movies & TV |
| Google News | 3.09× | News |
| Viber | 8.14× | Internet & Social Media |
| German language | 1.96× | Politics & Society |
| Netto Marken-Discount | 1.54× | Shopping |
| Mouthwash | 6.78× | Health |
| Dentistry | 4.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.27 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.22 |
| Family Orientation | CONSERVATISM | 1.16 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
See Tooth audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tooth have in Germany?
Tooth has an estimated audience of 2,944,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tooth fans?
56.9% of Tooth fans are female, 43.1% are male, with an average age of 41.7 years.
Which brands do Tooth fans like most?
Tooth fans show strongest brand affinity for Vacation rental (12.15×), Tooth brushing (13.48×), and Toothbrush (12.83×) over the country average.
Where do Tooth fans live in Germany?
Tooth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 661,645), Bayern (reach 492,279), and Baden-Württemberg (reach 438,737). These three regions account for the largest share of the active audience.
What other brands do Tooth fans also like?
Beyond Tooth itself, the audience over-indexes on Tooth brushing (13.48×), Toothbrush (12.83×), Toothpaste (12.6×), and McCafé (9.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.