Rascasse Audience Intelligence

Tooth brushing Audience in Germany

A data profile of the people who buy, follow and care about Tooth brushing in Germany — modelled from more than twelve digital signal sources. Tooth brushing has an estimated audience of 1,512,657 people in Germany.

#2401among Topic in Germany#116in Health

The average Tooth brushing fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dental public health, University of Dental Medicine, Mandalay, Colgate, with strongest over-indexing on Dental public health (104.55× the country average).

Demographically, the Tooth brushing audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tooth brushing fan in Germany is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Dental public health.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tooth brushing profile in Germany.

Audience size
1.5M
in Germany
Gender
56.9%♀
43.1% male
Age
41.8
average years
Country rank
#4431
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tooth brushing fans

56.9% are female, 43.1% are male, average age 41.8.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Tooth brushing audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age41.8
Estimated audience size1,512,657
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Tooth brushing audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4923%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Tooth brushing audience comes from Germany.

Worldwide audience distribution share by country for Tooth brushing
CountryShare
Brazil14.9%
United States11.6%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tooth brushing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tooth brushing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~40K1.11×
02Niedersachsen~200K1.08×
03Brandenburg~50K1.08×
04Bremen~10K1.07×
05Sachsen~80K1.05×
06Rheinland-Pfalz~80K1.01×
07Thüringen~40K0.99×
08Mecklenburg-Vorpommern~30K0.99×
09Baden-Württemberg~200K0.98×
10Hamburg~30K0.97×
11Schleswig-Holstein~50K0.96×
12Saarland~20K0.96×
13Berlin~60K0.94×
14Nordrhein-Westfalen~300K0.93×
15Hessen~100K0.92×
16Bayern~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Tooth brushing, Germany
0.88×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tooth brushing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tooth brushing audience
#·InterestCategoryAffinity×
01Dental cariesBeauty & Wellness232.17×
02Close-Up (toothpaste)Beauty & Wellness146.22×
03Dental public healthHealth104.55×
04Faculty of Dental SurgeryHealth91.41×
05ColgateBeauty & Wellness89.08×
06American Dental AssociationHealth89.03×
07InvisalignHealth84.75×
08Dental schoolBusiness & Career84.24×
09University of Dental Medicine, MandalayBusiness & Career67.85×
10Dr. SmileHealth67.05×
11ChlorhexamedHealth63.02×
12HappybrushHealth61.28×
13MouthwashHealth59.29×
14Cosmetic dentistryHealth56.95×
15Veneer (dentistry)Health53.33×
16Dental assistantHealth52.07×
17White TeethBeauty & Wellness46.13×
18Dental technicianHealth44.20×
19ToothbrushBeauty & Wellness32.47×
20Electric toothbrushHealth20.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tooth brushing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tooth brushing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
Design AffinityPREMIUM1.56×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tooth brushing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Convenience OrientationPREMIUM0.69×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tooth brushing have in Germany?

Tooth brushing has an estimated audience of 1,512,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tooth brushing fans?

56.9% of Tooth brushing fans are female, 43.1% are male, with an average age of 41.8 years.

03

Which brands do Tooth brushing fans like most?

Tooth brushing fans show strongest brand affinity for Dental public health (104.55×), University of Dental Medicine, Mandalay (67.85×), and Colgate (89.08×) over the country average.

04

Where do Tooth brushing fans live in Germany?

Tooth brushing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tooth brushing fans also like?

Beyond Tooth brushing itself, the audience over-indexes on University of Dental Medicine, Mandalay (67.85×), Colgate (89.08×), Dental school (84.24×), and Invisalign (84.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Tooth brushing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tooth brushing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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