Tooth brushing Audience in Germany
Tooth brushing has an estimated audience of 1,512,657 people in Germany. 56.9% are female, 43.1% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dental public health, University of Dental Medicine, Mandalay, Colgate, Invisalign, Dental school.
The average Tooth brushing fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dental public health, University of Dental Medicine, Mandalay, Colgate, with strongest over-indexing on Dental public health (104.55× the country average). Demographically, the Tooth brushing audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Tooth brushing fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.8 |
| Estimated audience size | 1,512,657 |
Audience persona
The typical Tooth brushing fan in Germany is more female, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dental public health.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 316,271 | 0.96× |
| Bayern | 218,911 | 0.9× |
| Baden-Württemberg | 206,569 | 1× |
| Niedersachsen | 160,453 | 1.09× |
| Hessen | 106,320 | 0.92× |
| Sachsen | 79,047 | 1.07× |
| Rheinland-Pfalz | 76,858 | 1.01× |
| Berlin | 66,353 | 0.98× |
| Brandenburg | 51,956 | 1.11× |
| Schleswig-Holstein | 51,661 | 0.95× |
| Sachsen-Anhalt | 43,981 | 1.12× |
| Thüringen | 37,694 | 0.98× |
| Hamburg | 33,173 | 0.97× |
| Mecklenburg-Vorpommern | 27,726 | 0.96× |
| Saarland | 16,559 | 0.89× |
| Bremen | 14,069 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental public health | 104.55× | Health |
| University of Dental Medicine, Mandalay | 67.85× | Business & Career |
| Colgate | 89.08× | Beauty & Wellness |
| Invisalign | 84.75× | Health |
| Dental school | 84.24× | Business & Career |
| Chlorhexamed | 63.02× | Health |
| Mouthwash | 59.29× | Health |
| Dental caries | 232.17× | Beauty & Wellness |
| Close-Up (toothpaste) | 146.22× | Beauty & Wellness |
| Faculty of Dental Surgery | 91.41× | Health |
| Toothbrush | 32.47× | Beauty & Wellness |
| Dental assistant | 52.07× | Health |
| American Dental Association | 89.03× | Health |
| Cosmetic dentistry | 56.95× | Health |
| Veneer (dentistry) | 53.33× | Health |
| Dr. Smile | 67.05× | Health |
| Happybrush | 61.28× | Health |
| Dental technician | 44.2× | Health |
| White Teeth | 46.13× | Beauty & Wellness |
| Straumann | 72.41× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.54 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.43 |
| Sustainability | BALANCE | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| United States | 11.6% |
| Japan | 6.4% |
See Tooth brushing audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tooth brushing have in Germany?
Tooth brushing has an estimated audience of 1,512,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tooth brushing fans?
56.9% of Tooth brushing fans are female, 43.1% are male, with an average age of 41.8 years.
Which brands do Tooth brushing fans like most?
Tooth brushing fans show strongest brand affinity for Dental public health (104.55×), University of Dental Medicine, Mandalay (67.85×), and Colgate (89.08×) over the country average.
Where do Tooth brushing fans live in Germany?
Tooth brushing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 316,271), Bayern (reach 218,911), and Baden-Württemberg (reach 206,569). These three regions account for the largest share of the active audience.
What other brands do Tooth brushing fans also like?
Beyond Tooth brushing itself, the audience over-indexes on University of Dental Medicine, Mandalay (67.85×), Colgate (89.08×), Invisalign (84.75×), and Dental school (84.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tooth brushing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.