Rascasse Audience Intelligence

Tooth brushing Audience in United States

A data profile of the people who buy, follow and care about Tooth brushing in United States — modelled from more than twelve digital signal sources. Tooth brushing has an estimated audience of 5,175,912 people in United States.

#3694among Topic in United States#267in Health

The average Tooth brushing fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Invisalign, White Teeth, Sensodyne, with strongest over-indexing on Invisalign (58.35× the country average).

Demographically, the Tooth brushing audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tooth brushing fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Invisalign.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tooth brushing profile in United States.

Audience size
5.2M
in United States
Gender
56.9%♀
43.1% male
Age
37.9
average years
Country rank
#6473
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tooth brushing fans

56.9% are female, 43.1% are male, average age 37.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Tooth brushing audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.9
Estimated audience size5,175,912
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Tooth brushing audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Tooth brushing audience comes from United States.

Worldwide audience distribution share by country for Tooth brushing
CountryShare
Brazil14.9%
United States11.6%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tooth brushing audience in United States is strongest.

Fig. 05

Top regions by affinity

Tooth brushing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.21×
02Vermont~10K1.20×
03North Dakota~10K1.17×
04Montana~20K1.13×
05South Dakota~10K1.12×
06Maine~20K1.04×
07Rhode Island~20K1.03×
08Hawaii~20K1.02×
09Delaware~10K1.02×
10Idaho~30K1.01×
11West Virginia~20K1.01×
12New Hampshire~20K1.01×
13Ohio~200K1.00×
14Nebraska~30K0.99×
15New York~300K0.98×
16Kentucky~60K0.98×
17Oregon~60K0.98×
18Washington, District of Columbia~20K0.98×
19Washington~100K0.97×
20Massachusetts~100K0.97×
21California~500K0.96×
22Tennessee~100K0.96×
23Connecticut~50K0.96×
24Mississippi~40K0.96×
25Arkansas~40K0.96×
26New Mexico~20K0.96×
27Maryland~80K0.95×
28Minnesota~70K0.95×
29Kansas~40K0.95×
30Pennsylvania~200K0.94×
31New Jersey~100K0.94×
32South Carolina~70K0.94×
33Wisconsin~70K0.94×
34Missouri~80K0.93×
35Oklahoma~50K0.93×
36Iowa~40K0.93×
37Virginia~100K0.92×
38Arizona~100K0.92×
39Georgia~100K0.91×
40Nevada~50K0.91×
41Colorado~70K0.90×
42Alabama~60K0.90×
43Louisiana~60K0.90×
44Utah~40K0.90×
45Indiana~80K0.89×
46Michigan~100K0.88×
47Texas~400K0.87×
48Illinois~200K0.87×
49North Carolina~100K0.87×
50Florida~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Tooth brushing, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tooth brushing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tooth brushing audience
#·InterestCategoryAffinity×
01InvisalignHealth58.35×
02White TeethBeauty & Wellness34.91×
03SmileDirectClubHealth34.91×
04SensodyneBeauty & Wellness29.50×
05Dental technicianHealth23.48×
06EndodonticsHealth18.17×
07ColgateBeauty & Wellness16.60×
08MouthwashHealth11.37×
09Dental flossHealth10.80×
10ListerineBeauty & Wellness10.71×
11ToothbrushBeauty & Wellness10.09×
12Electric toothbrushHealth8.57×
13ToothpasteBeauty & Wellness8.46×
14ToothHealth5.19×
15Home repairHome & Garden2.23×
16WalgreensShopping2.00×
17Kohl'sShopping1.70×
18Sam's ClubShopping1.66×
19CostcoShopping1.65×
20Mitch McConnellPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tooth brushing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tooth brushing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.47×
Price SensitivityPREMIUM1.43×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tooth brushing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Urban LifestyleOPEN0.93×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tooth brushing have in United States?

Tooth brushing has an estimated audience of 5,175,912 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tooth brushing fans?

56.9% of Tooth brushing fans are female, 43.1% are male, with an average age of 37.9 years.

03

Which brands do Tooth brushing fans like most?

Tooth brushing fans show strongest brand affinity for Invisalign (58.35×), White Teeth (34.91×), and Sensodyne (29.5×) over the country average.

04

Where do Tooth brushing fans live in United States?

Tooth brushing fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tooth brushing fans also like?

Beyond Tooth brushing itself, the audience over-indexes on White Teeth (34.91×), Sensodyne (29.5×), Toothbrush (10.09×), and Dental technician (23.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Tooth brushing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tooth brushing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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