Tooth brushing Audience in United States

Tooth brushing logo

Tooth brushing has an estimated audience of 5,175,912 people in United States. 56.9% are female, 43.1% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Invisalign, White Teeth, Sensodyne, Toothbrush, Dental technician.

The average Tooth brushing fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Invisalign, White Teeth, Sensodyne, with strongest over-indexing on Invisalign (58.35× the country average). Demographically, the Tooth brushing audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Tooth brushing fans

Demographic split for Tooth brushing audience in United States
MetricValue
Female56.9%
Male43.1%
Average age37.9
Estimated audience size5,175,912

Audience persona

The typical Tooth brushing fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Invisalign.

Top regions in United States

Top regions ranked by reach for Tooth brushing in United States
RegionReachAffinity
California589,1381.04×
Texas363,5770.82×
New York303,5671.05×
Florida264,6790.76×
Pennsylvania156,1200.9×
Illinois146,4310.85×
North Carolina131,4150.84×
Georgia125,3360.79×
Michigan118,5990.88×
New Jersey118,4340.9×
Virginia110,1410.87×
Tennessee108,6381.05×
Ohio107,3900.67×
Washington100,3980.97×
Massachusetts99,9100.98×
Arizona92,8050.88×
Maryland83,7130.94×
South Carolina76,2460.98×
Colorado71,5120.88×
Indiana70,6650.75×
Missouri70,1920.84×
Kentucky62,9670.97×
Minnesota62,3490.84×
Wisconsin54,8300.7×
Oregon54,2130.91×
Alabama49,1530.68×
Louisiana48,5800.73×
Connecticut44,2380.85×
Oklahoma43,3420.75×
Nevada40,7930.81×
Arkansas31,6560.74×
Iowa30,9540.73×
Kansas30,7940.75×
Utah29,2540.63×
Idaho28,9761.12×
Mississippi28,5070.67×
Hawaii24,2201.09×
West Virginia23,5340.98×
Alaska23,4852.12×
Montana22,1791.54×
Nebraska20,5700.79×
New Mexico20,4630.79×
Maine20,2721.09×
South Dakota20,2071.69×
North Dakota19,6751.85×
New Hampshire19,3910.95×
Wyoming19,0372.48×
Rhode Island18,7241.14×
Vermont18,4162.03×
Delaware16,7681.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tooth brushing audience
BrandAffinityCategory
Invisalign58.35×Health
White Teeth34.91×Beauty & Wellness
Sensodyne29.5×Beauty & Wellness
Toothbrush10.09×Beauty & Wellness
Dental technician23.48×Health
Toothpaste8.46×Beauty & Wellness
Mouthwash11.37×Health
Tooth5.19×Health
Colgate16.6×Beauty & Wellness
Electric toothbrush8.57×Health
SmileDirectClub34.91×Health
Walgreens2×Shopping
Home repair2.23×Home & Garden
Kohl's1.7×Shopping
Lowe's1.62×Shopping
Costco1.65×Shopping
Listerine10.71×Beauty & Wellness
Endodontics18.17×Health
Dental floss10.8×Health
Skin care1.86×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tooth brushing audience
TraitClusterScore
Family OrientationCONSERVATISM2.16
LGBTQ+ IdentityOPEN1.5
IndulgenceJOY1.5
Price SensitivityPREMIUM1.39
Design AffinityPREMIUM1.27
Pet OwnershipJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Tooth brushing
CountryShare
Brazil14.9%
United States11.6%
Japan6.4%

See Tooth brushing audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Tooth brushing have in United States?

Tooth brushing has an estimated audience of 5,175,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Tooth brushing fans?

56.9% of Tooth brushing fans are female, 43.1% are male, with an average age of 37.9 years.

Which brands do Tooth brushing fans like most?

Tooth brushing fans show strongest brand affinity for Invisalign (58.35×), White Teeth (34.91×), and Sensodyne (29.5×) over the country average.

Where do Tooth brushing fans live in United States?

Tooth brushing fans in United States are most concentrated in California (reach 589,138), Texas (reach 363,577), and New York (reach 303,567). These three regions account for the largest share of the active audience.

What other brands do Tooth brushing fans also like?

Beyond Tooth brushing itself, the audience over-indexes on White Teeth (34.91×), Sensodyne (29.5×), Toothbrush (10.09×), and Dental technician (23.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tooth brushing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.