Rascasse Audience Intelligence

Dental floss Audience in United States

A data profile of the people who buy, follow and care about Dental floss in United States — modelled from more than twelve digital signal sources. Dental floss has an estimated audience of 1,580,243 people in United States.

#6among Teeth in United States#7109among Topic in United States#568in Health

The average Dental floss fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tooth brushing, Dental plaque, Medical tourism, with strongest over-indexing on Tooth brushing (13.56× the country average).

Demographically, the Dental floss audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dental floss fan in United States is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Tooth brushing.

Category: Health · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dental floss profile in United States.

Audience size
1.6M
in United States
Gender
64.9%♀
35.1% male
Age
39.3
average years
Country rank
#17075
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dental floss fans

64.9% are female, 35.1% are male, average age 39.3.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Dental floss audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.3
Estimated audience size1,580,243
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Dental floss audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3919%
40-4920%
50+22%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Dental floss audience comes from United States.

Worldwide audience distribution share by country for Dental floss
CountryShare
United States28.4%
Colombia6.6%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dental floss audience in United States is strongest.

Fig. 05

Top regions by affinity

Dental floss fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.45×
02Hawaii~10K1.41×
03New York~100K1.30×
04Washington~40K1.22×
05Massachusetts~40K1.21×
06Connecticut~20K1.17×
07Florida~100K1.16×
08Maryland~30K1.16×
09Nevada~20K1.16×
10New Jersey~50K1.13×
11Illinois~60K1.11×
12Virginia~40K1.11×
13Oregon~20K1.10×
14Texas~100K1.07×
15Minnesota~20K1.07×
16New Hampshire~7K1.07×
17Colorado~30K1.05×
18Georgia~50K1.04×
19Washington, District of Columbia~5K1.04×
20North Carolina~50K1.03×
21Maine~6K1.03×
22Rhode Island~5K1.03×
23Utah~10K1.02×
24Vermont~3K1.02×
25Pennsylvania~50K1.01×
26Delaware~4K1.01×
27Arizona~30K1.00×
28Michigan~40K0.97×
29Wisconsin~20K0.97×
30Alaska~3K0.97×
31Louisiana~20K0.95×
32Indiana~30K0.94×
33Kentucky~20K0.94×
34New Mexico~7K0.94×
35Ohio~40K0.90×
36Tennessee~30K0.90×
37Missouri~20K0.90×
38South Carolina~20K0.89×
39South Dakota~3K0.89×
40North Dakota~3K0.89×
41Kansas~10K0.88×
42Nebraska~7K0.88×
43Iowa~10K0.87×
44Idaho~7K0.87×
45Montana~4K0.87×
46Alabama~20K0.85×
47Oklahoma~10K0.85×
48Arkansas~10K0.84×
49West Virginia~6K0.84×
50Mississippi~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Dental floss, United States
0.83×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dental floss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dental floss audience
#·InterestCategoryAffinity×
01Medical tourismBusiness & Career17.65×
02Dental plaqueHealth13.82×
03Tooth brushingHealth13.56×
04PeriodontitisHealth10.85×
05InvisalignHealth8.07×
06Electric toothbrushHealth7.73×
07Dental schoolBusiness & Career6.42×
08ToothbrushBeauty & Wellness5.10×
09ToothpasteBeauty & Wellness3.19×
10ToothHealth2.76×
11CitibankBusiness & Career2.55×
12DentistryBusiness & Career2.02×
13Hair follicleBeauty & Wellness1.95×
14Psychology TodayHealth1.83×
15ShampooBeauty & Wellness1.78×
16Mitch McConnellPolitics & Society1.76×
17Bank of AmericaBusiness & Career1.76×
18The Gilded AgeMovies & TV1.73×
19Staples (Canada)Business & Career1.59×
20Google DriveTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dental floss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dental floss audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.21×
Need for SecurityCONSERVATISM1.18×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dental floss audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dental floss have in United States?

Dental floss has an estimated audience of 1,580,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dental floss fans?

64.9% of Dental floss fans are female, 35.1% are male, with an average age of 39.3 years.

03

Which brands do Dental floss fans like most?

Dental floss fans show strongest brand affinity for Tooth brushing (13.56×), Dental plaque (13.82×), and Medical tourism (17.65×) over the country average.

04

Where do Dental floss fans live in United States?

Dental floss fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dental floss fans also like?

Beyond Dental floss itself, the audience over-indexes on Dental plaque (13.82×), Medical tourism (17.65×), Electric toothbrush (7.73×), and Mitch McConnell (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Teeth audiences in United States

See Dental floss audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dental floss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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