Dental floss Audience in United States

Dental floss logo

Dental floss has an estimated audience of 1,580,243 people in United States. 64.9% are female, 35.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Tooth brushing, Dental plaque, Medical tourism, Invisalign, Electric toothbrush.

The average Dental floss fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tooth brushing, Dental plaque, Medical tourism, with strongest over-indexing on Tooth brushing (13.56× the country average). Demographically, the Dental floss audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Teeth

Demographics of Dental floss fans

Demographic split for Dental floss audience in United States
MetricValue
Female64.9%
Male35.1%
Average age39.3
Estimated audience size1,580,243

Audience persona

The typical Dental floss fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Tooth brushing.

Top regions in United States

Top regions ranked by reach for Dental floss in United States
RegionReachAffinity
California264,7001.52×
Texas144,7981.07×
Florida140,2651.31×
New York131,1981.49×
Illinois62,5411.19×
Pennsylvania57,6541.08×
Georgia53,0081.09×
New Jersey52,0831.3×
North Carolina50,7791.07×
Virginia46,5181.21×
Ohio45,9810.94×
Michigan41,0100.99×
Massachusetts40,7151.31×
Washington39,7451.25×
Maryland32,9091.21×
Tennessee31,2580.99×
Indiana27,5150.95×
Arizona27,2580.84×
Colorado27,1761.09×
Minnesota25,2321.11×
Wisconsin24,5261.03×
Missouri23,2650.91×
South Carolina21,9320.92×
Connecticut20,0341.26×
Oregon19,6411.08×
Louisiana19,6190.96×
Kentucky19,1020.96×
Alabama17,4290.79×
Nevada16,9321.11×
Oklahoma13,7610.78×
Utah13,1150.93×
Mississippi10,8950.84×
Iowa10,8030.83×
Kansas10,5420.85×
Arkansas9,8420.76×
Hawaii9,6021.41×
New Hampshire7,2241.16×
New Mexico7,0980.9×
Nebraska5,9770.75×
Idaho5,7240.72×
Maine5,2890.93×
West Virginia5,2150.71×
Washington, District of Columbia5,0551.06×
Rhode Island4,9910.99×
Delaware4,3621×
Montana3,1560.72×
Vermont2,8981.04×
North Dakota2,3380.72×
South Dakota2,3360.64×
Alaska2,2630.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dental floss audience
BrandAffinityCategory
Tooth brushing13.56×Health
Dental plaque13.82×Health
Medical tourism17.65×Business & Career
Invisalign8.07×Health
Electric toothbrush7.73×Health
Toothbrush5.1×Beauty & Wellness
Bank of America1.76×Business & Career
Tooth2.76×Health
Google Drive1.53×Technology & Electronics
Dentistry2.02×Business & Career
Periodontitis10.85×Health
Hair follicle1.95×Beauty & Wellness
The Gilded Age1.73×Movies & TV
Citibank2.55×Business & Career
Dental school6.42×Business & Career
Staples (Canada)1.59×Business & Career
Shampoo1.78×Beauty & Wellness
Toothpaste3.19×Beauty & Wellness
Bacteria2.04×Health
American Dental Association7.55×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dental floss audience
TraitClusterScore
Family OrientationCONSERVATISM2.37
LGBTQ+ IdentityOPEN1.99
IndulgenceJOY1.74
SustainabilityBALANCE1.72
Design AffinityPREMIUM1.45
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Dental floss
CountryShare
United States28.4%
Colombia6.6%
United Kingdom5.3%

See Dental floss audiences in other countries

More Teeth audiences in United States

Frequently asked questions

How many fans does Dental floss have in United States?

Dental floss has an estimated audience of 1,580,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Dental floss fans?

64.9% of Dental floss fans are female, 35.1% are male, with an average age of 39.3 years.

Which brands do Dental floss fans like most?

Dental floss fans show strongest brand affinity for Tooth brushing (13.56×), Dental plaque (13.82×), and Medical tourism (17.65×) over the country average.

Where do Dental floss fans live in United States?

Dental floss fans in United States are most concentrated in California (reach 264,700), Texas (reach 144,798), and Florida (reach 140,265). These three regions account for the largest share of the active audience.

What other brands do Dental floss fans also like?

Beyond Dental floss itself, the audience over-indexes on Dental plaque (13.82×), Medical tourism (17.65×), Invisalign (8.07×), and Electric toothbrush (7.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dental floss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.