Rascasse Audience Intelligence

Mouthwash Audience in United States

A data profile of the people who buy, follow and care about Mouthwash in United States — modelled from more than twelve digital signal sources. Mouthwash has an estimated audience of 3,802,500 people in United States.

#3among Teeth in United States#4441among Topic in United States#328in Health

The average Mouthwash fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Listerine, University of Dental Medicine, Mandalay, Electric toothbrush, with strongest over-indexing on Listerine (55.17× the country average).

Demographically, the Mouthwash audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mouthwash fan in United States is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Listerine.

Category: Health · Type: Topic · Subtype: Teeth

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mouthwash profile in United States.

Audience size
3.8M
in United States
Gender
57.3%♀
42.7% male
Age
41.5
average years
Country rank
#8376
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mouthwash fans

57.3% are female, 42.7% are male, average age 41.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Mouthwash audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.5
Estimated audience size3,802,500
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Mouthwash audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Mouthwash audience comes from United States.

Worldwide audience distribution share by country for Mouthwash
CountryShare
Brazil13.1%
United States10.0%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mouthwash audience in United States is strongest.

Fig. 05

Top regions by affinity

Mouthwash fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.28×
02California~500K1.23×
03Georgia~100K1.23×
04Washington~90K1.21×
05Louisiana~60K1.20×
06Oregon~50K1.19×
07Nevada~40K1.19×
08Maryland~80K1.18×
09Florida~300K1.16×
10Oklahoma~50K1.14×
11West Virginia~20K1.14×
12Mississippi~40K1.12×
13North Carolina~100K1.11×
14Kentucky~50K1.11×
15Illinois~100K1.08×
16Virginia~100K1.07×
17New Mexico~20K1.06×
18Indiana~70K1.05×
19Tennessee~80K1.04×
20Arkansas~30K1.03×
21Pennsylvania~100K1.02×
22New York~200K1.01×
23Ohio~100K1.01×
24Michigan~100K1.00×
25New Jersey~100K1.00×
26Arizona~80K1.00×
27Connecticut~40K1.00×
28Massachusetts~70K0.99×
29Alabama~50K0.99×
30South Carolina~60K0.98×
31Hawaii~20K0.98×
32Delaware~10K0.98×
33Utah~30K0.97×
34Missouri~60K0.95×
35Kansas~30K0.94×
36Colorado~60K0.93×
37Wisconsin~50K0.92×
38Minnesota~50K0.92×
39Rhode Island~10K0.92×
40Maine~10K0.91×
41Idaho~20K0.90×
42Nebraska~20K0.88×
43North Dakota~7K0.87×
44Alaska~7K0.86×
45Iowa~30K0.85×
46New Hampshire~10K0.85×
47Washington, District of Columbia~10K0.84×
48Vermont~5K0.82×
49South Dakota~7K0.81×
50Montana~8K0.78×
Fig. 06

Affinity by region

Affinity by region — Mouthwash, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mouthwash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mouthwash audience
#·InterestCategoryAffinity×
01Orthodontic technologyHealth55.38×
02ListerineBeauty & Wellness55.17×
03University of Dental Medicine, MandalayBusiness & Career22.68×
04Nikkei 225Business & Career20.57×
05Teeth cleaningHealth19.48×
06White TeethBeauty & Wellness18.49×
07Dental technicianHealth16.31×
08InvisalignHealth15.03×
09Electric toothbrushHealth14.25×
10Dental schoolBusiness & Career12.44×
11Tooth brushingHealth11.56×
12ToothpasteBeauty & Wellness6.07×
13Extra Space StorageHome & Garden6.00×
14Pilot Flying JCars & Mobility4.90×
15O'Reilly Auto PartsCars & Mobility4.33×
16Papa John's PizzaFood & Beverages3.70×
17BurlingtonFashion & Accessoires3.26×
18Hobby LobbyHome & Garden3.04×
19AldiShopping2.55×
20Sam's ClubShopping2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mouthwash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mouthwash audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.55×
Convenience OrientationPREMIUM1.44×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mouthwash audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Luxury OrientationPREMIUM0.95×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mouthwash have in United States?

Mouthwash has an estimated audience of 3,802,500 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mouthwash fans?

57.3% of Mouthwash fans are female, 42.7% are male, with an average age of 41.5 years.

03

Which brands do Mouthwash fans like most?

Mouthwash fans show strongest brand affinity for Listerine (55.17×), University of Dental Medicine, Mandalay (22.68×), and Electric toothbrush (14.25×) over the country average.

04

Where do Mouthwash fans live in United States?

Mouthwash fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mouthwash fans also like?

Beyond Mouthwash itself, the audience over-indexes on University of Dental Medicine, Mandalay (22.68×), Electric toothbrush (14.25×), Invisalign (15.03×), and Tooth brushing (11.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mouthwash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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