Mouthwash Audience in United States

Mouthwash logo

Mouthwash has an estimated audience of 3,802,500 people in United States. 57.3% are female, 42.7% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Listerine, University of Dental Medicine, Mandalay, Invisalign, Electric toothbrush, Tooth brushing.

The average Mouthwash fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Listerine, University of Dental Medicine, Mandalay, Invisalign, with strongest over-indexing on Listerine (55.17× the country average). Demographically, the Mouthwash audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Teeth

Demographics of Mouthwash fans

Demographic split for Mouthwash audience in United States
MetricValue
Female57.3%
Male42.7%
Average age41.5
Estimated audience size3,802,500

Audience persona

The typical Mouthwash fan in United States is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Listerine.

Top regions in United States

Top regions ranked by reach for Mouthwash in United States
RegionReachAffinity
California517,9481.24×
Texas433,8361.33×
Florida300,8921.17×
New York214,3561.01×
Georgia144,6781.24×
Illinois140,9151.11×
Pennsylvania136,5181.07×
North Carolina130,1641.14×
Ohio124,1791.06×
Virginia103,7971.12×
Michigan102,7711.03×
Washington100,0921.31×
New Jersey96,7541×
Tennessee79,1861.04×
Maryland77,9921.19×
Massachusetts75,5451.01×
Arizona75,3800.97×
Indiana74,9771.08×
Missouri59,9040.98×
Colorado59,0320.98×
Oregon54,8651.26×
Louisiana54,5791.11×
Kentucky54,5581.14×
Wisconsin54,1790.95×
South Carolina53,7750.94×
Minnesota51,1990.94×
Oklahoma50,4481.19×
Alabama46,9000.88×
Nevada44,5421.21×
Connecticut36,7850.96×
Utah34,1021×
Arkansas31,7931.01×
Mississippi31,0690.99×
Kansas27,6230.92×
Iowa26,0580.83×
West Virginia20,3401.15×
New Mexico19,2581.01×
Idaho17,1270.9×
Nebraska16,1190.85×
Hawaii15,8290.97×
New Hampshire12,4410.83×
Maine12,3630.91×
Rhode Island10,7660.89×
Delaware9,4080.9×
Washington, District of Columbia8,6110.75×
Montana7,8420.74×
South Dakota6,3490.72×
Alaska6,2780.77×
North Dakota5,9230.76×
Vermont5,1660.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mouthwash audience
BrandAffinityCategory
Listerine55.17×Beauty & Wellness
University of Dental Medicine, Mandalay22.68×Business & Career
Invisalign15.03×Health
Electric toothbrush14.25×Health
Tooth brushing11.56×Health
White Teeth18.49×Beauty & Wellness
Hobby Lobby3.04×Home & Garden
O'Reilly Auto Parts4.33×Cars & Mobility
Nikkei 22520.57×Business & Career
Extra Space Storage6×Home & Garden
Dental technician16.31×Health
Aldi2.55×Shopping
Teeth cleaning19.48×Health
Burlington3.26×Fashion & Accessoires
Dental school12.44×Business & Career
Orthodontic technology55.38×Health
Toothpaste6.07×Beauty & Wellness
AutoZone2.24×Cars & Mobility
Dollar General2.14×Shopping
Pilot Flying J4.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mouthwash audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Price SensitivityPREMIUM1.54
IndulgenceJOY1.44
Quality AwarenessPREMIUM1.33
Social Media UsageJOY1.32
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Mouthwash
CountryShare
Brazil13.1%
United States10.0%
Japan6.7%

See Mouthwash audiences in other countries

More Teeth audiences in United States

Frequently asked questions

How many fans does Mouthwash have in United States?

Mouthwash has an estimated audience of 3,802,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Mouthwash fans?

57.3% of Mouthwash fans are female, 42.7% are male, with an average age of 41.5 years.

Which brands do Mouthwash fans like most?

Mouthwash fans show strongest brand affinity for Listerine (55.17×), University of Dental Medicine, Mandalay (22.68×), and Invisalign (15.03×) over the country average.

Where do Mouthwash fans live in United States?

Mouthwash fans in United States are most concentrated in California (reach 517,948), Texas (reach 433,836), and Florida (reach 300,892). These three regions account for the largest share of the active audience.

What other brands do Mouthwash fans also like?

Beyond Mouthwash itself, the audience over-indexes on University of Dental Medicine, Mandalay (22.68×), Invisalign (15.03×), Electric toothbrush (14.25×), and Tooth brushing (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mouthwash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.