Invisalign Audience in United States

Invisalign has an estimated audience of 3,933,688 people in United States. 58.7% are female, 41.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Tooth brushing, Electric toothbrush, Planet Fitness, Kia Sportage, Mouthwash.

The average Invisalign fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tooth brushing, Electric toothbrush, Planet Fitness, with strongest over-indexing on Tooth brushing (48.53× the country average). Demographically, the Invisalign audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Invisalign fans

Demographic split for Invisalign audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.0
Estimated audience size3,933,688

Audience persona

The typical Invisalign fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Tooth brushing.

Top regions in United States

Top regions ranked by reach for Invisalign in United States
RegionReachAffinity
California538,6311.25×
Texas389,6091.15×
Florida320,6941.2×
New York271,3951.23×
Illinois157,4501.2×
North Carolina143,9051.22×
Georgia137,4711.13×
Pennsylvania137,2401.04×
New Jersey129,0511.29×
Virginia121,9011.27×
Ohio121,8141.01×
Michigan105,8211.03×
Massachusetts101,4141.31×
Washington88,0731.12×
Maryland82,5911.22×
Tennessee77,9260.99×
Arizona70,3510.88×
Indiana69,6710.97×
Colorado62,4331.01×
Missouri60,7450.96×
Minnesota58,0171.03×
Wisconsin57,1670.97×
South Carolina57,1470.97×
Kentucky49,5081×
Alabama48,9540.89×
Louisiana48,4860.96×
Connecticut46,5591.18×
Oklahoma41,9570.96×
Oregon40,3570.9×
Nevada35,7690.94×
Iowa32,2491×
Arkansas32,1490.99×
Mississippi32,0700.99×
Utah31,3000.89×
Kansas29,0220.94×
Hawaii17,9031.06×
Nebraska17,5380.89×
Idaho17,0290.86×
New Mexico15,5450.79×
New Hampshire15,3640.99×
West Virginia14,7110.8×
Maine12,9430.92×
Rhode Island12,7041.01×
Washington, District of Columbia10,9710.93×
Delaware9,2490.85×
Montana8,6840.8×
Alaska7,5660.9×
South Dakota6,9970.77×
North Dakota6,2700.78×
Vermont5,4500.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Invisalign audience
BrandAffinityCategory
Tooth brushing48.53×Health
Electric toothbrush19.99×Health
Planet Fitness4.47×Sports
Kia Sportage18.11×Cars & Mobility
Mouthwash13.77×Health
Crest (toothpaste)16.01×Beauty & Wellness
Toothbrush7.04×Beauty & Wellness
Jean Paul Gaultier11.21×Fashion & Accessoires
Clarinet5.73×Music & Radio
Bass guitar3.15×Music & Radio
Saxophone5.69×Music & Radio
Crazy, Stupid, Love.10.31×Movies & TV
HOLLYWOOD SMILE94.8×Beauty & Wellness
Clinic3.61×Health
Metaphysics3.26×Business & Career
Fly fishing3.82×Sports
TikTok1.69×Internet & Social Media
Hobby Lobby2.11×Home & Garden
Restorative dentistry15.25×Health
Best Buy2.1×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Invisalign audience
TraitClusterScore
Family OrientationCONSERVATISM1.94
LGBTQ+ IdentityOPEN1.78
IndulgenceJOY1.6
Design AffinityPREMIUM1.48
Luxury OrientationPREMIUM1.43
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Invisalign
CountryShare
United States33.1%
United Kingdom9.5%
Brazil7.4%

See Invisalign audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Invisalign have in United States?

Invisalign has an estimated audience of 3,933,688 people in United States, concentrated in California and Texas.

What is the gender split and age of Invisalign fans?

58.7% of Invisalign fans are female, 41.3% are male, with an average age of 38.0 years.

Which brands do Invisalign fans like most?

Invisalign fans show strongest brand affinity for Tooth brushing (48.53×), Electric toothbrush (19.99×), and Planet Fitness (4.47×) over the country average.

Where do Invisalign fans live in United States?

Invisalign fans in United States are most concentrated in California (reach 538,631), Texas (reach 389,609), and Florida (reach 320,694). These three regions account for the largest share of the active audience.

What other brands do Invisalign fans also like?

Beyond Invisalign itself, the audience over-indexes on Electric toothbrush (19.99×), Planet Fitness (4.47×), Kia Sportage (18.11×), and Mouthwash (13.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Invisalign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.